First Ever Intrapreneurship Benchmark Survey Announced on Innovation

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New Annual Survey by Craig Rhinehart Announced to Better Understand Why Large Organizations Struggle to Commercialize Their Own Innovation

Craig Rhinehart, an executive and intrapreneur at IBM Corporation, today announced the first ever intrapreneurship benchmark survey that is designed to better understand why large organizations struggle to commercialize their own innovations and new inventions. The survey can be accessed at

Multiple studies have shown that organizations are increasingly dependent on new innovation for revenue growth. Innovation is an essential driver of organic growth for all companies regardless of size, sector or geography. Despite their ability to innovate, many organizations actually struggle to bring their own organic innovation to market and not enough is known about the reasons why.

The American Heritage Dictionary defines an intrapreneur as “a person within a large corporation who takes direct responsibility for turning an idea into a profitable finished product through assertive risk-taking and innovation.”

The intrapraneurship survey is the first of its kind and it will benchmark the innovation commercialization process as well as explore the reasons for failure of past commercialization efforts.

“Ninety-one percent of companies believe innovation is a top strategic priority,” Rhinehart said. “It is amazing then, that only 39 percent of the same companies consider themselves good at commercializing new products or services. With such a large performance disparity, this research is necessary. Benchmarks are needed to better understand the problem.”

The First Annual Intrapreneurship Benchmark Survey on Commercializing Innovation is available now and can be accessed at It will collect data from intrapreneurs in large organizations to establish new benchmarks. Once collected, the data will be analyzed and included in a written report. The full report will be published later in 2014 and made available to respondents. Highlights will also be published in selected business publications as well as at

About Craig Rhinehart

He has spent his professional lifetime building businesses and bringing innovative products and solutions to market – including being involved with 8 acquisitions totaling over $2 billion. Today, he is an Intrapreneur at IBM and leads business strategy and market development for IBM’s Smarter Care initiative. He came to IBM through the 2006 acquisition of FileNet, where he served as Vice President of Product Marketing. He mentors US veterans and entrepreneurs through programs at American Corporate Partners, The University of Maryland - Robert H. Smith School of Business and The Washington DC Economic Partnership (Accelerate DC).

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Craig Rhinehart

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