The industry's traditional clientele has expanded to attract more demographics.
New York, NY (PRWEB) May 28, 2014
Over the past five years, the Tattoo Artists industry has fared well, driven by many consumers receiving tattoos as they became less culturally taboo. According to the US Food and Drug Administration, an estimated 45 million Americans have a tattoo. As many tattoo artists have included more defined and detailed tattoo designs in their product portfolio, the industry's traditional clientele has expanded to attract more demographics. For example, invisible ink tattoos and 3-D tattoos have fared well over the period, which has incited many clients to increasingly view their tattoo as an art form, thus supporting demand for tattoo artists that have provided customized designs.
In addition, population growth among particular age demographics, such as adults aged 30 to 39, which consist of a large share of the tattooed population, has provided a boon to the industry. Furthermore, according to 2012 data (latest data available) by Harris Interactive, an estimated 21.0% of adults have at least one tattoo, which has increased from 14.0% of adults in 2008. However, the industry has contended with some taboo-related barriers that have prevented some individuals from receiving a tattoo, namely stringent employment dress codes. For example, according to 2012 survey (latest data available) by the Center for Professional Excellence at York College of Pennsylvania, 61.0% of human resource managers reported that a tattoo would hamper a job applicant's chances of being hired, up from 57.0% in 2011. Nevertheless, in the five years to 2014, industry revenue is expected to grow at an annualized rate of 2.9% to $3.4 billion, including a 1.6% growth in 2014. According to IBISWorld Industry Analyst Sarah Turk, “This growth is due to growth in the number of adults aged 20 to 64, which encompasses the industry's largest demographic.” Profit is expected to rise in 2014, driven by strong demand for high-margin, customized tattoo designs, which has constrained demand for low-margin, predesigned tattoos.
“Over the five years to 2019, industry revenue is forecast to grow due to strong demand for tattoos that have intricate designs, such as 3-D tattoos,” says Turk. Furthermore, the advent of new technologies, particularly related to laser tattoo removal, will enable more individuals to efficiently and comfortably expel their tattoos, thus spurring demand for tattoos.
For more information, visit IBISWorld’s Tattoo Artists in the US industry report page.
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IBISWorld industry Report Key Topics
This industry includes establishments that provide tattoo services by injecting ink under the skin and permanently altering the coloration of the skin. This industry also includes tattoo-related maintenance, design and modification services, but it does not include laser tattoo-removal services.
Key External Drivers
Industry Life Cycle
Products & Markets
Products & Services
Globalization & Trade
Market Share Concentration
Key Success Factors
Cost Structure Benchmarks
Barriers to Entry
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