New York, NY (PRWEB) May 28, 2014
Brand Squared Licensing, the strategic licensing division at Peppercomm, an award-winning integrated communications and marketing firm, has added four new consumer clients to its roster including three from the food industry and one in children’s entertainment. They are Dippin’ Dots, Bit-O-Honey, We Are Busy Beavers and Monsieur Félix & Mr. Norton. Brand Squared Licensing offers a unique suite of services as it helps these and other brands strategically extend into new product categories.
Because of its full integration with Peppercomm’s suite of resources, Brand Squared Licensing is able to complement strategic licensing services with creative and digital services, primary and secondary research, marketing of licensed product, and proprietary program measurement techniques.
The four new client wins include:
“We chose Brand Squared Licensing because of their strategic acumen in identifying the opportunities the Bit-O-Honey brand can have across so many products at retail,” said Michael Keller, CEO of Pearson’s Candy. “Brand Squared Licensing has helped outline our vision to strengthen the trademark, create a new revenue stream, and establish a licensed marketing vehicle for the candy itself.”
Added Dave Martin, Founder and CEO of We Are Busy Beavers, “Brand Squared Licensing has direct experience in the children’s entertainment space, as well as the merchandise that makes sense for my characters. Plus the agency brings so many other areas of expertise given its integration with a larger marketing services firm. Brand Squared Licensing is helping to make the next step in our brand’s evolution quite easy for my team to embrace.”
Brand Squared Licensing recently received a vendor excellence award from BJ’s Wholesale Club, resulting from the agency’s launch of Crumbs Bake Shop licensed products to every BJ’s club location in the United States. A twelve SKU program including cupcakes, crumb cakes, ice cream cakes and Crumb Nuts is now featured at the chain.
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About Brand Squared Licensing
Peppercomm launched Brand Squared Licensing to reinvent full service for both brands and licensed manufacturers wishing to expand their business and grow profit through monetized and strategic partnerships. Many agencies negotiate and manage license agreements. Brand Squared Licensing provides these tasks with depth of expertise. But, for clients that want long-term partners in addition to contracts, marketing vehicles in addition to licenses, and product concepts in addition to decks, Brand Squared Licensing offers extended resources (e.g., research, graphic design, marketing of licensed product, and measurement beyond royalties) to ensure that the client’s potential is properly cultivated. More information about the agency may be found at http://www.brandsquaredlicensing.com.
Peppercomm, Inc., an award-winning strategic, integrated communications and marketing firm headquartered in New York City with offices in San Francisco and London, prides itself on listening first, last and always. The firm’s tagline: “Listen. Engage. Repeat.” emphasizes the unique approach Peppercomm takes in understanding exactly how a client can engage in authentic conversations with its audience. Peppercomm was ranked No. 1 in Crain’s New York Business Best Places to Work 2012 and in 2013, was honored with two Silver Anvils and the PR News campaign of the year. More information about the agency may be found at http://www.peppercomm.com.