(PRWEB) June 02, 2014
AdGear, an advertising technology company, has further enhanced its demand-side platform by launching Advertiser Portals, a reporting module that agencies can customize for each of their clients. This new release allows AdGear agency clients to set up customer-specific white-label portals, delivering a completely tailored reporting and campaign monitoring experience. Depending on client preferences, Advertising Portals can be hosted via customers' own domains or through subdomains hosted at advertiserportals.com.
“This is part of our long-term effort to raise the level of cross-channel campaign transparency between agencies and advertisers. This new release will empower our agency clients to deliver tailored display campaign monitoring and provide an improved reporting experience to their customers. The advantage of this approach is that an agency can set up an unlimited number of Advertiser Portals, providing this technology to their entire client base. The end result is agencies providing enhanced transparency to their clients, advertisers gaining real-time access to performance data, and both sides generating significant value,” said Vlad Stesin, AdGear Co-Founder and VP of Product.
The new Advertiser Portals module incorporates the majority of features available in AdGear Trader Demand-Side Platform, including its advanced data visualization capabilities. Users now have access to a wealth of analytical tools, including conversion-based performance graphs, scatter plot visuals, campaign heatmaps, geographic views, system-based delivery, SiteRank distribution, among others. Users are able to pivot data, whether they intend to view campaign results by audience segment, website inventory, device, city or any other AdGear Trader parameter.
“One of our goals with this release was to improve the level of campaign reporting and related transparency. We wanted to create something intuitive, simple, easy to set up and share, and I believe Advertiser Portals succeeds in all of these areas. Configuration is comprised of a handful of options: client name, portal name, custom domain, customer selection, and user invite. Once the setup is complete, access to all of the performance data is only a URL click away,” said Ivan Roubtsov, Director of Product Marketing at AdGear.
Report Extract is another new tool allowing AdGear Trader clients to create, export and distribute reports that are specifically tailored to their unique business needs. These reports can be delivered by website, audience segment, city, Sizmek segment, IAB category, DoubleClick vertical, AppNexus category, etc. AdGear Trader clients can choose from over 27 performance metric variables to build a completely customized report, and then group data by any variable, such as by advertiser, campaign, tag, ad format and device. Clients can either perform a one-time report, or schedule reports to be delivered to multiple recipients at pre-set intervals. Report Extract also saves time by storing specific extractions as templates, so users can generate the same report on future data.
“Report Extract works in tandem with AdGear Trader's existing reporting capabilities, and contributes to our goal of completely transparent reporting. We’ve also begun leveraging this powerful capability to extract large data sets for custom business intelligence analysis and insight-driven data mining,” said Vlad Stesin, AdGear Co-Founder and VP of Product.
For more information about AdGear Trader Demand-Side Platform, Advertiser Portals, and Report Extract, we invite you to visit:
AdGear Trader | a demand-side platform (DSP) for media buyers.
AdGear Technologies, Inc. is a digital advertising technology company, providing software and services to advertisers, media agencies and publishers. The company's full-stack advertising platform offers customers advanced advertising analytics, proprietary targeting, cross-channel attribution measurement, ad serving and video ad serving, real-time bidding and exchange technology.
AdGear’s customers use solutions that are offered in turnkey or behind-the-scenes, white label mode. The company is privately owned and operated out of its Montreal and Toronto offices.