Lakestar McCann secures contract with fleet technology firm

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UK digital marketing agency, Lakestar McCann has secured a new contract with global fleet software business Navman Wireless.

UK digital marketing agency, Lakestar McCann has secured a new contract with global fleet software business Navman Wireless.

The agency has been briefed to develop the organisation’s digital strategies and align their tactics with the ever changing online landscape.

Navman Wireless’ software is used by 16,000 firms in the construction, haulage and service sectors providing vehicle assessment, driver monitoring and communications.

Ben Williams, global digital marketing manager at Navman Wireless, said: “The telematics industry has seen rapid consolidation in recent years and we see strong potential for our established brand to stand-out.

“With more decision makers assessing suppliers online, it’s important for us to have a strong digital presence to engage with many businesses in our target sectors.”

Neil McKay, CEO at Lakestar McCann, said: “Navman Wireless has taken the opportunity to increase its online visibility and Google ranking to maximise brand awareness among prospective and existing customers. Our strategy of ensuring that the business has a solid presence online will help it fulfill its wider marketing and sales objectives.”


About Lakestar McCann:
Lakestar McCann is an online marketing agency based in Manchester and London. Established in 2007, Lakestar delivers a full range of online marketing services, including SEO, PPC, Display, Social media, Affiliate marketing and Conversion Rate Optimisation.
Lakestar's focus is to help its clients increase sales and get a healthy return on investment, whilst delivering full transparency and excellent customer service.
Lakestar was acquired by McCann Worldgroup in June 2012.

About Navman Wireless:
Navman Wireless is a global leader in GPS-based fleet optimization products and services, including real-time vehicle tracking and analytics delivered under the Software-as-a-Service (SaaS) model that enable companies to track, monitor and communicate with their movable and fixed equipment assets. The company's technology currently monitors more than 190,000 vehicles owned by over 16,000 organizations worldwide, making Navman Wireless one of the world's largest fleet management providers with coverage on five continents. Navman Wireless is based in Glenview, IL, with facilities in the U.S., Mexico, UK, Italy, Taiwan, Ireland, Singapore, China, New Zealand and Australia.

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