Holiday Retirement Associate Corry Roberts Wins 2014 ALFA Hero Award

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Corry Roberts, head housekeeper for one of Holiday’s senior living communities, was recently named an ALFA Hero for her commitment and dedication to serving seniors.

ALFA, the national association for operators of senior living communities, recently announced the winners of its 2014 Hero Awards, naming Holiday Retirement’s Corry Roberts as one of five recipients. Roberts is the head housekeeper of Holiday’s Waterford, Michigan community, The Inn at Cass Lake, whose managers nominated Roberts for her exceptional commitment and character.

Roberts started with Holiday Retirement in February 2010 as a housekeeper. Today, she does much more.

“Since her first day on the job, Corry has shown a commitment to the community, a caring for others, and a respect for senior residents,” said Kai Hsiao, Holiday’s president and chief executive officer. “She goes beyond what’s expected of her with a positive attitude and with a focus on creating a comfortable and enjoyable lifestyle for all of the community’s residents. It’s a well-deserved award.”

Weeks before the official announcement, ALFA surprised Roberts with the news at work. See the video here:

Roberts was officially honored during a luncheon on May 21 at the ALFA 2014 Conference and Expo. On hand to celebrate the award were special guests astronaut Capt. Mark Kelly and former Congresswoman Gabrielle Giffords.

“The 2014 ALFA Hero Award winners are exemplars of the great work done every day in senior living communities across the nation,” said Rick Grimes, President and CEO of ALFA. “Their dedication and passion for serving seniors are the reasons more older adults choose to call senior living communities their home.”

About ALFA Heroes
The Hero Awards recognize ideal representatives of those serving in senior living communities who champion quality of life for the residents they serve and embrace the resident-centered philosophy of senior living. This year, 15 finalists were selected from nearly 300 nominations. Of the 15 finalists, the five winners were based on popular vote from residents, families, employees, and the general public who cast more than 18,000 votes.

About Holiday Retirement
Based in Lake Oswego, Ore., Holiday Retirement invented the concept of independent senior living in 1971 and is the largest provider in North America today with more than 300 retirement communities throughout the United States and Canada. Holiday Retirement is in the business of providing security, comfort, and value to independent seniors seeking a fulfilling lifestyle in a welcoming environment. For more information about Holiday Retirement, please visit


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Brian Fawkes - Director of Corporate Communications
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