IDT911 Establishes R&D Department and Hires Chief Strategy Officer to Drive Strategic Growth and Expand Services Globally

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Department will be responsible for developing new identity and data risk management tools and services, leading growth in new markets

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“We’re excited to break ground with our new R&D unit and welcome Alex to the IDT911 family,” said Matt Cullina, CEO, IDT911.

IDT911™ (IDentity Theft 911®), the nation’s premier consultative provider of identity and data risk management, resolution and education services, today announced the establishment of a Research and Development (R&D) function at the company, spearheaded by newly appointed Chief Strategy Officer Alexander Tsetsenekos. The team will focus on key strategic initiatives in the personal and commercial insurance, financial services, healthcare, and the Human Resources marketplace for identity management and data risk services. The unit will be responsible for leading the charge on expanding the company’s global strategy and launching key offerings to drive the growth of the company.

Alex has over fifteen years of product research and development experience in the insurance industry. Previously, he served as director of product development at Farmers Insurance where he launched the Farmers Identity Shield Program. Alex was promoted to Farmers’ parent company, Zurich Financial Services, to vice president of global proposition development for consumer lines. In his various roles he worked closely with Zurich business units around the globe to develop and launch a variety of insurance offerings.

Most recently, Alex served as vice president and general manager of the Home vertical at LexisNexis Risk Solutions. In this role, he managed an insurance business which delivered data and analytics throughout the policy lifecycle for over 300 insurance customers

“We’re excited to break ground with our new R&D unit and welcome Alex to the IDT911 family,” said Matt Cullina, CEO, IDT911. “We stay committed to bringing new and innovative solutions to our partners to not only help their customers, members, and policyholders, but so they can achieve leadership and distinction among their peers in an ever-changing marketplace. With this new department and the addition of Alex on the team, we will be able to anticipate emerging risks, in turn allowing our partners access to cutting-edge solutions.”

Alex is supported by a team of seasoned professionals including key members of IDT911’s leadership team. Chief Privacy Officer Ed Goodman has more than a decade of experience in privacy law, fraud and identity management. Prior to joining IDT911, Ed was in private practice, concentrating on e-commerce, privacy, criminal law, civil litigation and business law is an expert on subjects ranging from cyber and data breach insurance policies and data breach response planning, He is a member in good standing of both the International Association of Privacy Professionals and the International Association of Financial Crimes Investigators, and is a Certified Information Privacy Professional (CIPP) with designations for the U.S., Canada and European Union. Program Manager Rich Morris has nine years of product management and strategy in web, mobile app/mobile web, user experience, customer self-service and software with companies like TriWest Healthcare Alliance and SkyMall Inc. Combined, the team will drive product growth and innovation in North America and in new offices around the globe.

About IDT911™ (IDentity Theft 911®)
Founded in 2003, IDT911™ is the nation’s premier consultative provider of identity and data risk management, resolution and education services. The company serves 17.5 million households across the country and provides fraud solutions for a range of organizations, including Fortune 500 companies, the country’s largest insurance companies, employee benefit providers, banks and credit unions and membership organizations. A subsidiary of IDT911, IDT911 Consulting™ provides information security and data privacy services to help businesses avert or respond to a data loss incident. Together, the companies provide preventative and breach response services to more than 600,000 businesses in the United States, Canada and the United Kingdom. IDT911 is the recipient of several awards, including the Stevie Award for Sales and Customer Service and the Phoenix Business Journal Tech Titan award for innovation in breach and fraud-fighting services. The company is the organizer of the Privacy XChange Forum, an annual conference that brings together high profile privacy thought leaders. For more information, please visit

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Kelly Santos
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