Silverlink Execs to Lead Upcoming AIS Virtual Workshop on Consumer Engagement Strategies for Health Plans

Share Article

Silverlink’s Kathleen Ellmore, vice president of engagement sciences, and Jack Newsom, Sc.D., vice president of marketing analytics, will lead a June 4 program designed to provide intensive classroom training on how health plans can improve consumer engagement.

Atlantic Information Services, Inc. (AIS) is pleased to announce the speakers for its upcoming virtual workshop, “Consumer Engagement Best Practices: Health Plan Strategies for Improving Outcomes and Generating Savings.” Led by two executives from Silverlink Communications, Inc. — a preeminent provider of consumer engagement intelligence to the health plan community — this June 4 program will provide valuable insights into health plan consumer engagement best practices, and a practical toolkit for successfully engaging and driving consumer behavior.

Kathleen Ellmore is Silverlink’s vice president of engagement sciences. She counsels Silverlink’s health care clients on creating exceptional consumer experiences and building world-class brands. With a unique combination of deep consumer marketing and health care expertise, she helps clients transform their customer outreach and drive improved behaviors and better health. Through an understanding of consumer behavior, segmentation, intervention and data analysis, Ms. Ellmore collaborates with her clients to navigate the major changes occurring in the U.S. health care system today.

Jack Newsom, Sc.D., is Silverlink’s vice president of marketing analytics. He is responsible for providing overall vision and execution of Silverlink’s analytics strategy. These activities include targeting, micro-segmentation, maintaining rigorous research methodologies, and testing (and retesting) communications interventions to maximize the impact of communications programs that drive health behaviors. Dr. Newsom manages a team of analysts who have extensive experience in mining, analyzing, managing and designing experiments to leverage health care, demographic and behavioral data. His focus includes improving the results of Silverlink’s communications campaigns, tracking performance and identifying and sharing best practices of analytics in health care communications.

Workshop participants will also hear from John C. Georgesen, Ph.D., senior director, research analytics and decision sciences at Convergys Corporation, and Brand A. Newland, Pharm.D., MBA, a vice president at OutcomesMTM.

AIS’s virtual workshop allows participants to get intensive classroom training without having to travel to a meeting site. Plus, the registration fee includes a free On-Demand recording of each session, so any agenda items can be reviewed at a later time.

For full faculty biographies, the workshop’s complete agenda and registration information, visit

About AIS
Atlantic Information Services, Inc. (AIS) is a publishing and information company that has been serving the health care industry for more than 25 years. It develops highly targeted news, data and strategic information for managers in hospitals, health plans, medical group practices, pharmaceutical companies and other health care organizations. AIS products include print and electronic newsletters, websites, looseleafs, books, strategic reports, databases, webinars, conferences and workshops. Learn more at

About Silverlink
A leader in health care consumer outreach since 2002, Silverlink has more than 100 health care clients (including the top 10 health plans and 21 of the top 25) and has executed more than a billion engagement communications. Learn more at

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Shelly Beaird-Francois
Atlantic Information Services
+1 (202) 775-9008 Ext: 3064
Email >
since: 04/2009
Follow >
since: 01/2011
Like >
Atlantic Information Services, Inc.

Visit website