We need to start looking beyond simple demographics like age, income, and location, and start looking at what actually drives consumer dining decisions.
Chicago, IL (PRWEB) May 29, 2014
Leading card-linked dining rewards platform Rewards Network has released a new report on how customers really make their dining decisions. Titled "What You Don’t Know About Dining Decisions Could Be Killing Your Sales," the report focuses on why consumers are choosing to dine, versus concentrating solely on who those consumers are. The report concludes with the four driving factors that actually influence dining decisions and how restaurants can use them through data-driven marketing.
Among the main findings, the report notes that it isn’t just about generations. With so much focus on Millennials these days, restaurateurs may overlook the fact that all generations dine out. Rather than focusing on any one specific generation, the report details why it is important that restaurateurs understand the lens through which each views the world and how that impacts dining decisions.
In addition, it challenges traditional thinking about a restaurant’s location. The report shows that restaurant spend actually goes up as the distance traveled increases, and people are becoming more and more willing to drive further to restaurants.
Above all, dining decisions are not linear, and there are other driving factors that inform customers’ decision making process beyond the demographics of who and where.
“Many restaurants look at customers the wrong way when thinking about dining decisions. It’s not just about mass marketing to one specific group of people. That’s just not personal or meaningful enough to make an impact on sales,” states Kara Walsh, Rewards Network CMO. “We need to start looking beyond simple demographics like age, income, and location, and start looking at what actually drives consumer dining decisions, because those decisions can be influenced with the right tools.”
The report can be viewed and downloaded at http://www.rewardsnetwork.com/business-solutions/dining-decisions-report.
About Rewards Network
Rewards Network (rewardsnetwork.com) is a results-driven, measurable card-linked marketing platform that helps restaurants fill more tables and build a loyal customer base. Rewards Network provides access to millions of passionate diners, driving new and repeat visits by offering rewards such as airline miles, hotel points, charitable contributions, and more. The company promotes restaurants to diners via web, email, social media, and mobile marketing, and also provides valuable customer feedback and performance tracking to help restaurants improve service and increase profits.
Chief Marketing Officer, Rewards Network