New York, NY (PRWEB) May 30, 2014
It was announced today that Sal Rincione is joining BrightFarms, Inc. as Vice President of Greenhouse Development. As VP of Greenhouse Development, Sal will be leading the effort to scale BrightFarms’ greenhouse operations and execute strategies to further the company’s environmental mission.
Sal brings to this role 18 years of experience in Franchising, Operations, Construction Management and Real Estate Development. Most recently, Sal oversaw Franchise Brand Development, Real Estate Selection, and Construction for 400 Red Mango USA, Smoothie Factory, and Red Brick Pizza concept restaurants in North and South America.
Since 2011, BrightFarms has raised $19.5M in capital, has secured more than $100M in contracted backlog with supermarkets and has proven that local produce can be done economically on a commercial basis.
“With Sal’s leadership, BrightFarms will build the infrastructure needed to meet the rising demand for local produce in U.S. supermarkets,” says BrightFarms CEO Paul Lightfoot. “His track record of building facilities on time, and under budget, will enable us to scale up our greenhouses quickly and effectively.”
“I am very excited to join the BrightFarms team and disrupt the food supply chain by making locally grown food available on a national scale," says Sal.
BrightFarms grows local produce, nationwide. By financing, building, and operating local greenhouse farms, BrightFarms eliminates time, distance, and costs from the food supply chain. Borrowing from the highly successful renewable energy industry, BrightFarms signs long-term purchase agreements with supermarkets that feature fixed prices and minimum volume commitments. BrightFarms’ growing method uses far less land and water than conventional agriculture, and its urban locations create local green jobs and help to bring healthy, fresh produce to neighborhoods. BrightFarms’ partnerships with supermarkets, cities, capital sources, and vendors allow it to develop markets and projects faster and better than any competitor. For more information, please visit http://www.brightfarms.com.