Google Connect Event Hosted by Softway Solutions - Live Simulcast Expanding on Knowledge of Online Marketing Strategies

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On May 21, 2014, Softway Solutions opened their doors to clients to host a live simulcast of a Google Partners Connect Event. The Google Partners hosted discussions with experts on growing small businesses using the right tools and techniques.

Softway Solutions’ clients were quick to RSVP and prompt to attend this refreshing interlude of direction and guiding stories on how to position your online marketing strategy. Google graced the audience over YouTube with the following experts: Arjan Dijk, VP of Small Business Marketing; Fred Vallaeys, Google AdWords Evangelist; and Ben Wood, Director of Channel Sales Americas.

A current hot topic is big data. Dijk addressed this, "Big data is overly used. Focus on the data that matters to you." This was an impactful comment because it suggests that you don’t need to think big on the amount of data to harness the power of analyzing data and fueling your business decisions with educated conclusions. Measuring your strides in online marketing can be much simpler with tools and techniques covered in the Connect Event and offered by Google.

Roughly 20 people attended the simulcast from Softway Solutions’ Houston, TX-based office; all of which are current clients of the internet marketing team that manages the relationship between Softway Solutions and Google Partners.

Softway Solutions’ Internet Marketing Director, Danny Gavin, said the event was a success, and “an opportunity for our clients and potential clients to network and engage in very targeted discussions surrounding strategies for embracing the big picture of online marketing in 2014.”

Digital advertising was emphasized by Vallaeys as a necessity for spring boarding your online presence. He focused on social media as well but as an AdWords Evangelist, Vallaeys stressed the various advertising options offered by Google and how affordable they can be for maximizing small business advertising costs.

Softway Solutions is an interactive marketing agency delivering seamless digital integrations since 2003 and currently employs over 200 full-time staff members in Houston, Texas, USA and Bangalore, India. Offering services such as multimedia, graphic design, software development and internet marketing, the company focuses on providing digital products that drive profitability. This attention to maximizing return on investment has served as a key element of Softway Solutions' growth; the company has been named one of Houston Business Journal’s “Fast 100” in both 2011 and 2012.

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Kristen Gerner - Communication Director
Softway Solutions, Inc.
+1 (281) 914-4381 Ext: 107
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