Bird Rock Coffee Roasters Helps Improve Colombian Farm Through Direct Trade Process

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San Diego roaster is now offering the Colombian coffee in a limited batch.

Coffee bag containing green coffee beans from Brayan Joven's farm in Finca La Esperanza

Helping individual farmers improve their sustainable farming practices wouldn't be possible through the alternative fair trade model.

Specialty coffee retailer, Bird Rock Coffee Roasters, announced today their newest offering from Colombia from farming partner Brayan Joven. Experts in the practice of direct sourcing, Roasters United, secured the batch from a recent trip to Colombia where they held a competition among local farmers to identify the best quality lot.

Chuck Patton of Bird Rock Coffee Roasters helped found Roasters United with two other Southern California specialty-coffee roasters, Jeff Duggan of Portola Coffee Lab, and Mike Perry of Klatch Coffee. Roasters United is a transparent, green bean buying protocol aimed at securing top micro-lots, which are coffees scored at 90-plus.

Winner of the first Roasters United Competition, Brayan Joven from Finca Esperanza, is a third-generation coffee farmer, and will use the 1.8 million peso Roasters United Farm Improvement Grant to buy more drying beds, replace farm equipment, and to help pay for transporting coffee to the dry mill.

“Bird Rock Coffee Roasters, and Roasters United have seen the benefits of direct trade coffee sourcing first hand,” said Chuck Patton, owner of Bird Rock Coffee Roasters. “Helping individual farmers improve their sustainable farming practices wouldn't be possible through the alternative fair trade model which doesn't allow for individual transactions, and often results in lesser-quality coffee.”

Patton continued, “The Roasters’ United concept is pushing the direct trade model into new territory. With a competitive element, we are giving an opportunity to several farms to sell their coffee for a much higher than fair trade price and access to farm improvement grants.”

The Brayan Joven is available in store, and online for $17.99 per 12 oz bag, and can be shipped in time for a delicious and unique Father's Day gift. Tasting notes for this coffee include: medium bodied, fruity, rich dark chocolate and balanced.

Bird Rock Coffee Roasters has new extended summer hours: Mon-Fri 6:00 a.m. - 7:00 p.m. and Sat-Sun 6:30 a.m. -7:00 p.m. and is located at 5627 La Jolla Boulevard, La Jolla, Ca 92037.

About Bird Rock Coffee Roasters

Recognized as Roaster of the Year in 2012, a national once-in-a-lifetime award, Bird Rock Coffee Roasters (BRCR) is proud to have put premiere coffee on the map in San Diego. A regular contributor to the international coffee industry, a consistent winner of multiple awards above the score of 90 from Coffee Review and with a Q-Grader certified roaster on site, the Bird Rock Coffee Roaster staff is sought after throughout the world for their coffee expertise. Going beyond the perfect latte, Bird Rock Coffee Roasters uses a top-quality Giesen Roaster, a pour-over bar featuring their best seasonal varietals, weekly cuppings open to the public for a sneak peak into the newest offerings, and a deep dive into the selection process and all things coffee. Bird Rock Coffee Roasters goes beyond the confines of the fair trade structure and engages in direct trade with farmers, and is proud to source the best green coffee, prepared with the utmost respect to those who grew it. Bird Rock Coffee Roasters is located in La Jolla, CA. For more information, please visit

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Elke Patton
Bird Rock Coffee Roasters
since: 05/2008
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