San Francisco, CA & Durham, NC (PRWEB) May 29, 2014
Skymosity™ announces the launch of its patent-pending weather-based email trigger technology, EA Rainmaker™, in the Bronto AppCenter, enabling Bronto Software users to seamlessly deploy weather-based email triggers.
EA Rainmaker™ covers real-time weather throughout the United States and Canada, enabling marketers to create automated triggered email campaigns for over 40 immediate or forecasted weather conditions and temperature ranges. By maximizing weather’s influence, digital marketers can increase email channel revenue with more meaningful merchandising within email messages, and with hyper-targeted triggers that deploy to the right contact at a very meaningful time.
“We are thrilled to make EA Rainmaker™ available in the Bronto AppCenter, giving Bronto users yet another tool to create more targeted and personalized campaigns,” said Andrew Christison, Director of Business Development, Skymosity. “With the EA Rainmaker App, Bronto users can set up automated weather-based email triggers in the Skymosity user interface, and seamlessly deploy and track them through their Bronto account.”
More information about Skymosity’s tools can be found at Skymosity.com or the Bronto AppCenter.
Bronto Users interested in a live demo can submit their information at emailaptitude.com/Bronto
At a Glance: EA Rainmaker Weather-Based Triggers
Campaign trigger options for ‘Immediate’ weather or ‘Forecast’ looking up to 9 days ahead
Easily create rules for deployment day/time and the forecast day(e.g. deploy daily based on the forecast 5 days ahead)
Create multiple campaigns with custom creative for different conditions, times or locations
Global and campaign-level frequency caps for lifetime/monthly/weekly/daily limits.
Enhanced micro-targeting throughout US & Canada
Over 42,000 Zip Codes Covered in the US Alone
By triggering emails based on current and forecasted weather conditions, a retailer can deliver more relevant content based on each subscriber's local weather. For example, a food-service company can deploy targeted emails that promote the perfect meal on a hot or freezing day; a movie theater can encourage customers to enjoy the latest blockbuster on a rainy spring day; and apparel retailers can better target customers based on their local weather.
Learn more about weather-based marketing in the industry White Paper, Weather is the New Black.
“We are pleased to have Skymosity bring EA Rainmaker into our new Bronto AppCenter,” said Kelly Kimura, Director of Product Management, Bronto Software. “Adding advanced weather technology from Skymosity to the Bronto AppCenter commerce marketers another great tool to help make their campaigns more personalized.”
The Bronto AppCenter is a collection of more than 50 well-integrated point applications from leading e-commerce, personalization and analytics providers, all of which connect to the Bronto Marketing Platform and extend its value. The new resource center makes it easy for Bronto customers to find tools to optimize their digital marketing programs and drive more revenue.
Skymosity™, an Email Aptitude Company, is a breakthrough Weather Marketing SaaS platform. Starting with its patent-pending email trigger technology, EA Rainmaker, the Skymosity Weather Marketing Platform transforms big weather data into actionable wins and enables marketers to leverage advanced weather analytics, email triggers, weather-based site personalization, and more. For more information, visit Skymosity.com.
About Bronto Software
Bronto Software provides a cloud-based marketing platform for organizations to drive revenue through their email, mobile and social campaigns. The leading self-service email marketing provider to the Internet Retailer Top 1000, Bronto is used by top brands worldwide, including Armani Exchange, Timex, Samsonite and Gander Mountain. The Bronto Marketing Platform is deeply integrated with commerce platforms including Magento, Demandware, NetSuite and MarketLive. The company is headquartered in Durham, NC with offices in London and Sydney. For more information, visit bronto.com.