By mapping the physical addresses of these audience targets to IP addresses Lean Media can deliver display ads with a level of precision never seen before in the farming and agriculture industry.
St. Louis, MO (PRWEB) May 30, 2014
Lean Media is excited to announce their newest offering, Addressable Online Display Advertising for Agriculture. This unique solution was designed to help marketing agencies, advertisers and agriculture companies alike increase online engagement and drastically reduce wasteful ad impressions by leveraging exclusive offline farming and crop data combined with cutting-edge IP address intelligence to deliver online display ads directly to farm owners, operators and managers.
Advertisers can refine the delivery of their online ads by selecting from an extensive list of curated attributes in Lean Media’s 1.5 million record Farm Operator database including crops, acreage, equipment, livestock and even individual interests. By mapping the physical addresses of these audience targets to IP addresses Lean Media can deliver display ads with a level of precision never seen before in the farming and agriculture industry.
“In addition to targeting individual farm operators and delivering your message to specific farm locations, we can also ensure that you are only targeting professional farm operators, and not weekend gardeners or investors, because we methodically curate and augment our database with first-party phone, mail and email surveys,” said Jeff Linihan, President of Lean Media.
“And, because our ads are released through all major online advertising exchanges and networks, we can connect with farm operators on the sites they visit on a day to day basis, versus only on the limited number of sites exclusive to agriculture, which professional farmers may only visit periodically,” explained Linihan.
“We are thrilled to add this offering to our existing suite of capabilities, which includes Medicare display advertising targeting individuals as they turn 65, political targeting that can deliver online display ads directly to national and local government buildings, as well as general consumer and business targeting, just to name a few,” Linihan added.
ABOUT LEAN MEDIA
Lean Media provides cookieless audience targeting for online display advertising that uses consumer psychographic, demographic and behavioral insights combined with cutting edge geo-targeting technology to increase engagement and reduce waste. By taking advantage of our offline multi-sourced consumer insights database, advertisers can target individual consumers or consumer types and deliver messages to specific homes or offices – across devices – to make sure the right people are seeing the right message when they’re in the right mindset to engage.