Family-Owned Kincaid Plant Markers Announces Rebranding; Solves Garden Problems with Custom-Built Steel Plant Markers Used at Better Homes & Gardens, Powell Gardens

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Serious gardeners and garden enthusiasts have to keep track of hundreds (sometimes thousands) of plant types from year to year, and they need an easy way to remember, organize and share their species. Kincaid Plant Markers is a family-owned business using engineering knowledge to custom-build steel markers that won't bend, twist, shift or rust and they have recently created a new logo, website, tagline and social media presence to share these brand attributes nationally.

Kincaid Plant Markers ... have become the top choice for gardeners who want the best for their gardens – and who only want to set out their plant markers once. Our new logo, tagline and website are reflecting that quality.

Serious gardeners have a problem. They need to organize and remember what they’ve planted, but conventional plant markers are made from galvanized steel wire that rusts and bends or twists under normal gardening conditions. The markers don’t last, and their plant tags often slide down the standards or get knocked off.

To solve this problem, Kincaid Plant Markers, a family-owned, northwest Missouri business created a new type of plant marker that’s constructed from stainless steel wire that doesn’t rust and won’t bend or twist. The name plates are 20 percent thicker than typical plant marker plates, and are designed with a special “captive plate” that will not fall off or slide down the post.

“You should be able to organize your plants once with the best quality markers, and spend the rest of your time enjoying your garden,” says Gary Kincaid, founder of Kincaid Plant Markers. “The garden markers we had used before developing ours often had to be replaced because they would bend, twist, rust, or their plates would either fall down or fall off. We use a design we developed after trying other markers that disintegrated or shifted around too much.”

Recently the brand completed a redesign initiative, featuring a new logo and tagline that showcases the simplicity and reliability of the marker: “Made for a lifetime of gardening.” A new website and remodeled online store make customer shopping easier and show more photos of the markers in action in customer gardens. Ideas and tips for garden organization and labeling are also building an audience for Kincaid, viewable at the new blog “Metal to the Petal” from the Kincaid Plant Markers website. Enhanced social media platforms and activity will also help communicate the value of the markers to garden enthusiasts.

The markers are the same markers used at Powell Gardens, known as Kansas City’s botanical garden, and at the Better Homes & Gardens Test Garden in Des Moines, Iowa – an indicator of the growing success and popularity of the product lines among professional gardeners, garden clubs and garden supply stores. Nurseries and test gardens for species-based growers, such as large-scale commercial iris or hosta plantings, are also using Kincaid markers across the U.S., in Canada, Europe and Australia.

The success of Kincaid Plant Markers, like many “made in the USA” products, comes from solving a genuine need. As former commercial growers themselves, Gary and Gail Kincaid were challenged to find a plant marker that would perform more reliably than traditional markers. This meant that plates had to stay put, were easy to read, and that the posts wouldn’t corrode or rust over time. They needed to be pet-proof and be compatible with a simple, but effective, method for applying plant labels. In 2006, Kincaid, a retired engineer, used his professional engineering experience to personally create custom equipment for his workshop so that each marker is strong and well-built and today offers a full line of Kincaid Plant Markers. The family carefully finishes each marker on-site, and they’re packed and shipped within one business day so gardeners don’t have to wait. A phone call or an email puts buyers in direct contact with Gary so that questions can be answered quickly.

Additionally, Kincaid Plant Markers offers the Brother P-Touch label system and label tapes from their website so that gardeners can easily type, print and apply tags to their markers in an instant (even while walking around outside). Weatherproof labeling material means a long-lasting tag that holds up to the climate, but is still easy to change out. Gardeners can also order printed ready-to-use labels from Kincaid for added convenience.

“Kincaid Plant Markers are made from pure high-quality stainless steel, rather than steel blends like other garden markers. They’ve become the top choice for gardeners who want the best for their gardens – and who only want to set out their plant markers once. Our new logo, tagline and website are reflecting that quality.”

For more information, visit, or call 816-324-4931.

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Rachel McCoy

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