Kellogg Licenses APT’s Test & Learn™ Platform

Expansion of Trial That Provided Value to Kellogg’s Strategic Planning and Decision-Making

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Washington, D.C. (PRWEB) May 29, 2014

Applied Predictive Technologies (APT), the world’s largest purely cloud-based predictive analytics software company, announced today that Kellogg, a leading worldwide Consumer Packaged Goods (CPG) manufacturer of many well-known cereal, snack, and frozen food brands, has licensed APT’s Test & Learn™ software to test strategic initiatives across its brand portfolio. With this agreement, Kellogg joins many other industry-leading manufacturers, including Anheuser-Busch, Johnson & Johnson, and Procter & Gamble, who use APT’s cloud-based Test & Learn™ software to evaluate initiatives in merchandising, product, pricing, and operations.

“After working with APT to generate value from several key initiatives, including modular resets and product changes, we are excited to begin an agreement to license APT’s Test & Learn™ software,” said Stacey Ring-Sanders, VP of Category Management at Kellogg. “APT’s software enables us to make profitable decisions with unmatched speed and accuracy across the entire organization, providing significant competitive advantage. APT’s software also helps us drive value for our retail partners by clearly identifying the optimal rollout strategy for new initiatives. For many of our retail partners who also use APT, the software has improved lines of communication by bringing a standardized analytical platform to measure the impact of any initiative.”

“APT is pleased to support Kellogg as they institutionalize Test & Learn to inform go-to-market decisions,” said APT President & Chief Operating Officer, Patrick O’Reilly. “Identifying the incremental impact of a program can be extremely challenging for CPG manufacturers due to the volatile retail environment. Test & Learn allows CPGs and their retail partners to determine the true cause-and-effect relationship between a business action and changes in key performance metrics.”

About Kellogg Company

At Kellogg Company, we are driven to enrich and delight the world through foods and brands that matter. With 2013 sales of $14.8 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Frosted Flakes®, Pop-Tarts®, Corn Flakes®, Rice Krispies®, Kashi®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more about Kellogg, visit http://www.kelloggcompany.com or follow us on Twitter @KelloggCompany.

About Applied Predictive Technologies

APT is the world’s largest purely cloud-based predictive analytics software company. APT’s Test & Learn™ software is revolutionizing the way Global 2000 companies harness their Big Data to accurately measure the profit impact of pricing, marketing, merchandising, operations, and capital initiatives, tailoring investments in these areas to maximize ROI. APT’s client portfolio features the world’s best known brands, including Walmart, Staples, Lowe’s, American Greetings, Victoria’s Secret, Hilton Hotels, and others. APT has offices in Washington, D.C., San Francisco, London, Taipei, and Tokyo. Visit http://www.predictivetechnologies.com to learn more.


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