Panini America Inks Multiyear Agreement With the Dallas Cowboys to Become Exclusive Game-worn Memorabilia Provider

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Unique partnership will make historic game-worn memorabilia from top Cowboys players available to fans through Panini Authentic, the memorabilia division of Panini America.

Panini America, Panini Authentic, Sports Memorabilia, Sports Cards

Panini America (, the global leader in licensed sports and entertainment collectibles, announced today that it has reached a multiyear agreement with the Dallas Cowboys to be the franchise’s exclusive provider of game-worn memorabilia through Panini Authentic (, the company’s memorabilia division that also maintains exclusive relationships with Kobe Bryant, Kevin Durant, Blake Griffin, Kyrie Irving, Andrew Luck, EJ Manuel, Johnny Manziel, the Dallas Mavericks and Denver Broncos.

The partnership will afford Dallas Cowboys fans across the globe the rare opportunity to own historic jerseys worn by the team’s biggest superstars on the field.

“We’re proud to say that, today, America’s Team is also Panini America’s team,” said Panini America CEO Mark Warsop. “The Dallas Cowboys are an iconic part of the professional sports landscape in this country and one of the most well-known and collected sports franchises in the world. We’re honored to be able to partner with the Cowboys for a meaningful relationship that allows us to obtain rare and valuable game-worn memorabilia directly from the team, offering fans and collectors ironclad authenticity and peace of mind.”

The new relationship begins with the start of the 2014 season, when Panini America will make rare game-worn items available to the public directly through the Panini Authentic website (; the company also will incorporate game-worn memorabilia into its roster of NFL-licensed trading card products.

“The most impressive aspect of this agreement is that we found a partner in Panini America that cares as much as we do about protecting and enhancing the integrity and authenticity of our game-worn memorabilia," said Jerry Jones, Jr., Executive Vice President and Chief Sales & Marketing Officer of the Dallas Cowboys. "These aren’t just jerseys we’re talking about. They’re rare pieces of Dallas Cowboys history. By partnering with the recognized leader in sports cards, collectibles and memorabilia, we know our fans – and our memorabilia – are in good hands.”

Panini America is the only company in the world that manufactures licensed trading cards and stickers for the NBA, NFL, NFL PLAYERS, NHL, NHLPA, MLBPA and FIFA World Cup. The company also has exclusive relationships with USA Baseball and USA Basketball. In addition, Panini also has relationships with the Naismith Memorial Basketball Hall of Fame, The Pro Football Hall of Fame and the National Baseball Hall of Fame, and owns exclusive entertainment licenses with One Direction, Disney and Hello Kitty and more than 600 global licenses with other sports and entertainment properties.

The Panini Group, established almost 50 years ago in Modena, Italy, has subsidiaries throughout Europe, Latin America and the United States. Panini is the world leader in officially licensed collectibles and is the most significant publisher of collectibles in the U.S., with official licenses for MLBPA, NBA, NFL, NHL, FIFA, USA Baseball, Disney, Nickelodeon, Warner Bros. and other key properties from many other licensors. Panini has distribution channels in more than 100 countries and employs a staff of over 800. For more information visit us at, or You can also follow Panini America on social media platforms Facebook, Twitter and on YouTube.

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Tracy Hackler
Panini America
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