Campers are a strong community of people who freely share information about products and offers, and we're glad to be part of that community.
(PRWEB UK) 29 May 2014
With the continuining rise of web retail and the news that 'Bricks & Clicks' is the best current retail business model, online reviews are more important than ever. When choosing a retailer online for camping equipment, it makes all the difference to know who to trust, and customers are often happier to make a purchase when they know what previous customers think about a business and the products for sale.
World of Camping are an online camping retailer who offer a wide range of camping equipment and accessories - from caravan or motorhome awnings to tents, folding furniture like portable tables and collapsible chairs, and a great assortment of useful products to enable their customers to make the most of their camping holiday.
“Moving through our first year of reviews with reviews.co.uk (an independent company who facilitate reviews for many online businesses) has been an informing and useful experience which helps us to understand our customers better and to see where there's room for us to make improvements,” said World of Camping's director Clay Cowie.
After an order has been shipped out, the customer receives an email with a link to the Reviews website, where they can leave a review for their tent, portable toilet or sleeping bag, and for the quality of service received.
“When we started using the Reviews service, we'd expected to see a broad mix of opinions, but it's been really great to see that almost all reviews have been extremely positive about our service, the goods on offer, and the customer experience as a whole. On the rare occasions when we do get a low-rated review, it gives us a chance to understand what went wrong – and that's important for us to hear,” said Mr. Cowie.
Since people are often reluctant to mention a small problem, formalising the process by inviting them to an established platform for discussion is a very open way to allow them to comment.
“It also gives us the chance to both respond to the feedback and to look into our systems and processes to make improvements. It's also useful for us to pass on comments to the brands and suppliers we get our stock from – and of course there's great value for the next customer when they can see what someone else thought of the 12/230v Coolbox or 3-way Fridge they're thinking of getting. With the range of different models on offer, it makes choosing between similar BBQs and Camping Pan Sets that much easier.
“Campers are a strong community of people who freely share information about products and offers, and we're glad to be part of that community. We like to be open to questions, and love to give advice on finding a folding table that will fit in the car boot, picking a recliner chair that's good for the garden as well as the campsite, selecting the right regulator that will work with their gas bottle and camping stove, or choosing the right-sized tent for a growing family of five.”
worldofcamping.co.uk are based in Redruth, Cornwall and sell all kinds of camping equipment, tents, caravan awnings, portable chairs, folding tables, camping stoves, 3-way fridges and 12v travel appliances.