“As the internet has continued to grow as a marketing medium...It is imperative for financial officers to understand the quantitative aspects of internet marketing and how it can add value to the marketing effort” Scott Cohen, CEO of 180Fusion.
Los Angeles, CA (PRWEB) June 03, 2014
Scott Cohen, the CEO of leading internet marketing company, 180Fusion, will be the keynote speaker during the June 4th event of FENG at 6 pm PST at the Toyota USA Auto Museum in Torrance, California. Specializing in assisting companies to increase online sales and revenue, 180Fusion helps companies of all sizes drive qualified online traffic in a sustainable way. Mr. Cohen will address Chief Financial Officers, Managing Directors, Controllers, Treasurers, and Executives on the importance of metric driven online marketing.
As a 15 year industry veteran in the Software and Internet sector, Mr. Cohen’s presentation will cover how executives and businesses can tackle the challenging issue of measuring the return on advertising dollars. He will also focus on how to think about Social Media strategy, understanding how to market on Google in a profitable way, B2B vs B2C business considerations, and how the CFO’s office can add value to any marketing team.
“As the internet has continued to grow as a marketing medium, it is becoming easier to calculate some measures. It is imperative for financial officers to understand the quantitative aspects of internet marketing and how it can add value to the marketing effort—no matter what business or industry,” Scott Cohen, CEO of 180Fusion.
Since 1991, FENG has held monthly events for business executives to learn, grow, and network with likeminded professionals. As a nationally recognized organization for senior financial professionals, FENG has been featured on The Wall Street Journal and CBS Evening News with Katie Couric.
For more information about the event, please visit: http://www.thefeng.org/chapters/rsvp.php?tid=6163
180Fusion helps companies increase sales, build brand awareness, generate qualified leads and expand market share by taking full advantage of the Internet. It is the gold standard for Search Engine Marketing. Its suite of services include: National and Local SEO Services, PPC Management, Reputation Management, and Social Media Marketing to help thousands of small and medium sized companies succeed online. 180Fusion is a trusted business partner to its customers, offering expert insight, best-in-class services, and continuous innovation to address emerging challenges. The company is headquartered in Los Angeles, California with regional offices across North America. For more information, visit http://www.180fusion.com.
The Financial Executives Networking Group was founded in 1991 as a forum for senior financial executives to share opportunities and experiences. The FENG is organized geographically with chapters in almost every major city in the United States.