Kansas, MO (PRWEB) June 03, 2014
Marketing Researcher and Strategist, Susan Spaulding announced today the availability of her book, Recalibrate, A Strategic Guide to Accelerated Growth, a book based on interviews with business executives from various industries, sizes and geographies.
In today’s competitive marketplace, companies are looking for paths to create short-term solutions and longer-term opportunities that will accelerate their business and brand growth. The four tenets of Recalibration – Relevance, Differentiation, Engagement and Expression – can become the signposts that take you to new success.
Spaulding, a visionary strategist and marketing consultant, has consistently delivered deep insights, disruptive ideas and game-changing strategies to accelerate business and brand growth.
“Too many businesses fail to integrate the market perspective in their decision making and therefore may miss opportunities for change and growth. I truly believe that a commitment to listening to your workforce, to your customer and the myriad of influence factors will ensure a competitive advantage and is critical to sustainable growth”.
The book can be found on the Recalibrate Strategies website
RECALIBRATE - Amazon Print and Kindle edition:
About Susan Spaulding and Recalibrate Strategies
Recalibrate Strategies helps companies grow their business. We apply proven marketing systems to recalibrate their business and their brands by collaboratively creating a success blueprint.