Sparkroom Adds Marketing Services to Enrollment Marketing Mix

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Provides Fully Transparent, Analytics-Based, Customized Enrollment Marketing Strategies

Sparkroom, the most powerful performance marketing software for higher education, has combined with CUnet marketing services to present a full suite of marketing solutions – Sparkroom Marketing Services and Sparkroom Marketing Software. Now providing fully transparent, analytics-based, customized enrollment marketing strategies, Sparkroom maintains its leadership, Nelnet ownership and focus on helping higher education institutions develop and execute efficient enrollment marketing campaigns.

“The new Sparkroom brings together a superior combination of marketing services and marketing software,” said Todd Eicher, CEO of Sparkroom, “The result is a competitive advantage for our partner schools as we convert the complex into something simple: enrolls.”

Sparkroom promises to incorporate an analytic review of historical and global data into every enrollment marketing campaign they develop. In addition, they guarantee full transparency of campaign data – down to the actual media cost and performance metrics. “We value openness and the knowledge it provides,” explains Eicher. “That’s why we provide our partner schools with real-time access to every campaign detail within Sparkroom Marketing Software.”

Sparkroom Marketing Services includes pay-per-inquiry (PPI) vendor management, pay-per-click (PPC) enrollment campaigns, marketing analytics, award-winning compliance monitoring, email marketing, search engine optimization (SEO), social media and targeted display campaigns. The Sparkroom Marketing Services team of digital marketing experts, previously the CUnet marketing services team, has extensive higher education expertise that they use to develop comprehensive, integrated marketing campaigns focused on achieving enrollment objectives while managing recruitment costs.

The award-winning Sparkroom Marketing Software integrates marketing data, automates processes and provides robust, multidimensional analytics that drive smarter marketing decisions and more optimized budgets. Sparkroom Marketing Software is cloud-based and helps marketers grow enrollments while controlling the cost of student acquisition.

About Sparkroom
Sparkroom is the leader in performance marketing for the higher education industry, providing fully transparent, analytics-based strategies that are customized to meet school enrollment objectives. Sparkroom provides Marketing Services and Marketing Software, the combination allowing for improved efficiency and efficacy of enrollment marketing campaigns. Sparkroom Marketing Services include PPI Vendor Management, PPC Enrollment Campaigns, Marketing Analytics, Compliance Monitoring, Email Marketing, SEO, Social Media and Targeted Display. Sparkroom Marketing Software integrates marketing data, automates processes based on performance and provides robust, multidimensional reporting and analytics. Sparkroom is owned by Nelnet (NYSE: NNI) and part of the Nelnet Enrollment Solutions family of brands.

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Kathy Bryan
Nelnet Enrollment Solutions
+1 201-477-7727
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