This is one of the biggest things we’ve done in our 12 years of business.
Bellingham, Washington (PRWEB) May 30, 2014
The Woods Coffee today announced that all of its 14 Whatcom County locations are now serving its own in-house roasted coffee. The company began roasting its own coffee at its headquarters in Lynden at the start of this year. Woods recently produced a brief, two-minute video to introduce this latest development, which can be found online: http://vimeo.com/96765312.
“This is one of the biggest things we’ve done in our 12 years of business,” said Wes Herman, Woods Coffee owner. “Roasting all of our own coffee is something we have always wanted to do. Now we can finally say we are, and we are thrilled.”
Woods added a roaster to its headquarters in Lynden in December. The company also hired a full time head roaster to make sure the end result was up to the company’s standards before introducing its new in-house roasted coffee into stores. Each of Woods’ Whatcom County locations now receives its coffee from its Lynden roasting facility, delivered fresh daily.
Formerly, Woods worked with roasting companies in Seattle, which delivered coffee beans according to Woods’ specifications. With it’s own roasting facilities, the company now has even greater control over the final result of every batch of coffee, and each cup of coffee can be served at peak freshness.
“Our goal is to deliver the best quality coffee to each guest we serve,” said Herman. “The only way to do that is to source the highest quality beans and roast our coffee fresh every day right here in Whatcom County.”
The first cup of Woods roasted coffee was sold in January. The response was positive.
“We waited to announce our new coffee roasting until now, but we heard back from our guests who noticed the change almost immediately. The response was very good,” said Herman. “Our guests have already appreciated the improvement.”
The company is now selling whole-bean bags of its in-house roasted coffee at each of its Whatcom County locations. As part of the company’s roasting launch, customers who purchase a bag of Woods’ in-house roasted coffee beans from May 31 to June 30 at any Whatcom County Woods location will receive a second bag free.
Woods’ first release of in-house roasted whole-bean coffee includes their new and improved signature Woods Blend, Brown Bear, Swiss Water Decaf, Espresso Blend, and Viking Blend. One dollar of every bag of Woods’ Viking Blend (Fair Trade) bag sold goes directly to support Western Washington University scholarships.
In addition to roasting all the coffee it serves, Woods has plans to use its Lynden facilities to educate Whatcom County residents about the coffee roasting process. Woods recently built a state-of-the art cupping lab to assist in coffee testing.
“Our cupping lab allows us to roast small batches of coffee from various sources on our sample roaster,” said Herman. “This is a critical step in making sure that what is being sold is how we expect it to be.”
The Woods cupping lab has a full coffee bar for training staff and testing new products and equipment. Woods sees an opportunity to use its cupping lab for events in the future.
For more information on The Woods Coffee, visit http://www.TheWoodsCoffee.com, check out the company’s Facebook page, or call 360.933.1855.
About The Woods Coffee
The Woods Coffee was established in 2002 by the Herman family of Lynden, Washington. With a dream of starting a chain of coffee shops, the Herman family pooled their talents and resources to create their first Woods Coffee shop. Today, 12 years later, the company has a total of 14 locations in the Pacific Northwest; offers its own line of fresh, in-house baked goods; and exclusive compost-a-cup brand of compostable cups. In addition, the company uses sustainable design and building practices, achieving LEED® certification where possible. For more information on The Woods Coffee, please visit http://www.TheWoodsCoffee.com, or call 360.933.1855.