As an advertising agency, one of our challenges is to communicate complex ideas quickly and simply.
Ann Arbor, MI (PRWEB) May 30, 2014
INORA Technologies, a local company that has produced the first universally applicable math engine, is partnering with Hile Creative to develop a new website and animation. Additionally, Hile will provide copywriting and messaging support to ensure the company's complex technology is easy to understand.
INORA's math engine software mathematically duplicates nature’s inherent balancing behavior to provide superior dataset insights. Unlike traditional multivariate analysis methods, INORA's software provides greater control, reliability, speed, and automation. Commercial applications include robotics, finance, architecture, and engineering, to name a few.
"As an advertising agency, one of our challenges is to communicate complex ideas quickly and simply," said Dave Hile, President of Hile Creative. "People who are browsing the web have little patience, and if they don't understand your message right away, they are likely to leave. Animation is one of the best vehicles for breaking down a complicated message, because the visuals help guide the viewer through the story."
Development of the new website and animation will begin in early June. "We're excited to get started," said Hile. "INORA's technology is incredible, and we're looking forward to helping them reach more customers.”
Hile Creative is an Ann Arbor brand development and advertising agency that has served businesses of all sizes for more than three decades. To learn more about Hile’s full range of integrated services, including web design and development, branding, and advertising, visit http://www.hilecreative.com.