'We went into this study assuming quality was important. We've seen the choices our clients make…We all want to save money, but in business, how a product shows when displayed is much more important.' - Stephen Naor, CEO, Leapfrog Lighting
Ottawa, Canada (PRWEB) June 02, 2014
Contrary to popular marketing notions, a recent poll by Leapfrog Lighting, places quality as a highly significant factor in choice of LED bulbs. With 82.5% of business owners rating quality of light as extremely important or important, energy savings, environmental benefits and lower cost of ownership are no longer the decisive factors in a buying decision. Only 5.8% of those polled indicated quality was "not important."
"This is not a big surprise," said Stephen Naor, CEO of Leapfrog Lighting, a producer of spec-quality LED bulbs. "We went into this study assuming quality was important. We've seen it in the choices our clients make, particularly retail, commercial and gallery operators. We all want to save energy and money, but in business, how a product shows when displayed is much more important."
In retail, commercial and office environments, the value of low-glare, even light distribution and consistent color are all equally important to workplace productivity, highlighting of displayed product, morale and satisfaction. This demand for better quality led to the development of Leapfrog Lighting lamps, bulbs for business who need "Total Light Quality."
The statistically significant poll found that there was no major age bias in terms of a preference for quality. Urban and suburban business owners are slightly more likely to rate quality as important, with 14.7% of rural users rating quality as not-important, against only 3.9% of suburban and 5.2% for urban. Regionally, the US Midwest was marginally more likely to say quality is not important at 6.7%. No female respondents rated quality as "not important" against 7.3% for male. Overall, the majority of all cohorts, by age, income, region or lifestyle, choose quality as important.
“Business owners know that display lighting sells product. And good lighting in a workplace increases productivity and morale,” Mr. Naor said. He added that the goal must be a no-compromise solution. “Leapfrog Lighting’s mission—our entire focus as a company—is Total Quality. To provide the most uncompromising performing LED lamps for commercial, industrial and retail applications.”
The main choice factor has become quality, he explained, since business owners have long accepted the economic value of LED lamps. LED lamps typically cost more to acquire than incandescent, but typically last more than 15 times as long, while using at least 75% less energy. The economic argument is compelling for businesses in particular, with rising energy costs and where labor costs for changing bulbs in large facilities adds to the cost. Mr. Naor believes that the economics aren't top of mind as factors, because they are now widely accepted. The poll of business owners verifies his assumption.
"One reason, I believe, that quality is so top of mind, is that there are a lot of low quality choices on the market—bulbs with uneven distribution, poor colour characteristics and glare," Mr. Naor explained. "That may be fine for some consumers, but business owners look to spec-quality bulbs, such as the Leapfrog Lighting line to showcase product and improve work conditions."
The Leapfrog Lighting poll is considered statistically accurate, subject to an error rate of 3.92%. It was conducted as a random sampling of business owners. 2372 responses to the poll were collected. The segment for this sample was 201, with an average absolute error rate of 3.92 and a confidence level exceeding 95%. Comparing this question’s sample distribution to the US Census Current Population Data, the survey has a strong bias towards male at 78.8%, with a Root Mean Square Error or 30.8%. Root Mean Square error is a weighted average of the difference between the population sample and the actual sample. This means there’s a strong bias towards male, not unexpected in the business owner segment. In terms of AGE Bias, root mean error was closer to national distribution, with a slight bias on the 25-34 year-old audiences at 13.9%.
About Leapfrog Lighting
The current Leapfrog Lighting spec-quality product line includes MR16, PAR20, PAR30 and PAR38 lamps that provide industry-leading output power through high-efficiency LED source and driver electronics. The innovative lens design creates a pleasing, glare-free light suitable for use in all indoor and unexposed outdoor down-lighting applications. The lamps also deliver the high CRI and ultra-consistent color temperature control critical to multi-lamp applications in hotels, restaurants, schools, office buildings, museums, galleries, retail operations and other public spaces. With a life expectancy of 40,000 operating hours, these UL-registered lamps will provide more than 27 years of service at 4 hours per day.
“Leapfrog Lighting intends to be the current and future benchmark in quality of light for years to come,” said Stephen Naor of Leapfrog.
The new poll is the first in a series of research and marketing polls to be published in coming weeks. More information>>
LED lamps are expected to achieve 25.8% market share this year (2014) according to Digitimes research in “Trends in LED lighting market.” Through programs such as Energy Star and its accompanying rebates, aggressive adoption targets—such as 50% by 2015 in Japan and 30% in China—are considered realistic projections. Many industry insiders, according to GreenTech Efficiency believe an 80% market share is feasible by 2020.
*Total Light Quality and TLQ are trademarks of Leapfrog Lighting.