“With the rise of mobile technology, the addition of the mobile site was an obvious next step for us to reach our customers when and where they search," said Felipe Ospina, managing partner at Summer Camp Live.
Miami, Florida (PRWEB) May 30, 2014
There is no question that mobile sites offer convenience and on the spot search capability. Summer Camp Live now offers its users that convenience with the May 26 release of its mobile site: mobile.summercamplive.com. Parents can find the most up-to-date camp information and search for the perfect camp using the Company’s Online Directory and Virtual Fair which are fully accessible through the new mobile site.
“With the rise of mobile technology, the addition of the mobile site was an obvious next step for us to reach our customers when and where they search. This platform will literally put the latest Summer Camp Live technology at the fingertips of our consumers,” said Felipe Ospina, managing partner at Summer Camp Live.
In addition, in order to assist the growing number of parents and campers who are primarily Spanish speakers both in the U.S. and in other countries, Summer Camp Live has debuted a separate homepage in Spanish. The Spanish content is now accessible through an “En Español” link on the English home page at http://www.summercamplive.com, or can be visited directly through its own URL at http://www.summercamplive.com/espanol. Plans are in place to increase Spanish-language content throughout the entire site over the coming year.
The American Camp Association (ACA) found there are currently more than 12,000,000 Hispanic children in the U.S. and this number continues to grow. The ACA is working to educate Hispanic parents about the benefits of the camp experience and changing misconceptions such as the belief that sending children to camp is not affordable. Summer Camp Live joins in ACA’s goal to help diversify the camp environment.
“Our mission is to help parents and campers from different backgrounds and cultures around the world find the best summer camp or summer program. Making content available in Spanish is the next logical step to assist parents who want to make informed decisions for their child yet are unable to find the most accurate information in the language they speak best,” said Ospina.
Summer Camp Live was founded in 2012 by Vicky di Colloredo-Mels after leaving the banking industry in search of new and exciting opportunities. With a background in education and a desire to create a career path she was passionate about, di Colloredo-Mels, a mother of two teens, was introduced to the summer camp industry by a friend. She was amazed at how a camp experience can positively affect the life of a child and in turn affect society as a whole. Based on her own experience, di Colloredo-Mels found it costly and time consuming for camps and parents to attend physical camp fairs around the country. Furthermore, she saw how difficult and limited it was to search for information on the thousands of camp options. Thus she conceived the idea of Summer Camp Live as a platform to bridge the gap between camps, parents and campers from around the world who wish to find the ideal summer camp or summer program.
About Summer Camp Live
Summer Camp Live is the world’s first and only virtual summer camp fair. Through this online tool, camps can register online to be part of the fair and attendees can “tour” virtual camps year round for free. Summer Camp Live helps parents and campers around the world find the best summer camp or summer program by offering the most advanced online camp fair experience. The fair is on all the time, 365 days of the year, 24 hours a day. For more information, visit http://www.summercamplive.com, and on Twitter at @SummerCampLive and Facebook.com/SummerCampLive.