Bringing scale in services, content, deals and audience to the world of independent grocers is a major step in enabling them to attract CPG advertisers like the mega-chains do.
Denver (PRWEB) June 05, 2014
PlaceWise Media, a leading digital marketer for malls and retailers and one of the nation’s largest shopper media networks, today announced it has entered into an affiliate partnership with Webstop, a leading digital marketing solutions provider for independent grocers. The affiliation adds Webstop’s 1700+ grocers and millions of active monthly shoppers to PlaceWise’s shopper media network.
“Bringing scale in services, content, deals and audience to the world of independent grocers is a major step in enabling them to attract CPG advertisers like the mega-chains do,” said Mort Aaronson, PlaceWise Media CEO. “Webstop is the ideal affiliate partner, with national grocery chains such as IGA and Tops Friendly Markets, and a variety of digital marketing services that complement those we offer our clients. We also look forward to working with Webstop to welcome additional grocers and network partners into the fold.”
Both Webstop and PlaceWise Media offer industry award-winning digital marketing tools to their grocery and lifestyle center clients, respectively. As shoppers have integrated these tools into their planning sessions and shopping trips, the experience has become more convenient and productive. A trip to the mall is often followed by a trip to the grocery store on the way home, with shoppers using their digital devices to find special promotions, product information, style trends and meal ideas all along their decision journey. Advertisers know they need to reach these active shoppers as they engage with this content in real time.
“The PlaceWise Media Network provides clients a digital presence with information, deals and promotions that drive on-premise traffic and foster customer engagement and loyalty,” said Aaronson. “This strategy has resulted in our record growth in the mall sector this year, and it’s the same strategy that will drive growth with both our grocery affiliates and advertising partners.”
“We are delighted to partner with PlaceWise Media as we launch national advertising on Webstop client sites,” said Robert Hemphill, president of Webstop. “PlaceWise’s network opens up new revenue opportunities for our clients and brings the necessary scale to effectively compete with the larger grocery and discount chains. That’s very timely and meaningful given today’s aggressive advertising marketplace.”
PlaceWise and Webstop will attend the Food Marketing Institute’s FMI Connect show next week in Chicago and can be found in Webstop’s booth #2127.
About PlaceWise Media℠
Based in Denver, PlaceWise Media is the one of the nation’s largest shopper media networks, with 14 million monthly visitors and an estimated 180-200 million total shopping visits in 2014. Using the company’s unique first-party shopper data, the PlaceWise Media Network provides advertisers real-time access to active shoppers on the path to purchase for products and services primarily in the categories of fashion, beauty, lifestyle and grocery. PlaceWise Media also continues to be the leading provider of digital marketing services to more than 600 malls and shopping centers across the country, as well as an affiliate partner to thousands of grocery retailers nationwide. For more information, visit http://www.placewise.com.
Webstop is a leading digital solutions provider for grocery store chains, wholesalers and independents, providing web and mobile marketing tools to more than 1700 stores across the U.S. Features include digital weekly ads, shopping list technology, digital coupons, mobile services, grocery e-newsletters and recipes. Webstop is based in Palm Harbor, Florida. For more information, visit http://www.webstop.com.