Endemol Beyond USA Aligns Forces in Exclusive Deal with Acclaimed Digital Pioneer Michelle Phan and Her Multi-Channel Network, FAWN, to Build a Premium Lifestyle Network

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Partnership Marks One of the Largest Global Deals in Digital History between a Talent Originating from the YouTube Platform and an International Media Company

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Michelle Phan

Endemol Beyond USA, the premium channel network affiliated with Endemol North America, producers behind some of the most successful worldwide hits on television, including “Big Brother” (CBS), “Steve Harvey” (NBCU), “Wipeout” (ABC) and scripted series “Hell on Wheels” (AMC) has aligned forces with acclaimed digital pioneer Michelle Phan and her multi-channel network, For All Women Network (FAWN), to build a premium, female-focused lifestyle network. The news marks one of the biggest global partnerships between a talent that originated from the YouTube platform and a major media company. Parlaying her 7 years of experience, Phan will spearhead the development of original content for both the digital and broadcast spaces, as well as mentor new talent, incubating the next generation of multi-platform trailblazers.

Michelle Phan comments: “As one of the first creators on YouTube, I’ve been fortunate to sit in the front row, witnessing the remarkable evolution of digital media. The experiences and knowledge I’ve been afforded are invaluable and I’m excited to take that skill set, together with Endemol Beyond, to build a reliable, reputable business. I’m ready to mentor new talent under FAWN and work to develop new programming ideas with them. Since 2007, I’ve been deeply committed to creating quality content for my audience, and partnering with Endemol not only gives me the opportunity to develop more premium content, but the ability to tap into the global audience in a bigger way.”

Ronit Cohn, President, For All Women Network: “When we initially launched FAWN, our vision was to build a global platform that educates, entertains and empowers women. Endemol is the perfect partner to take that vision and broaden it within and beyond the digital space. We’re on the cusp of a game changing movement in this industry as we converge digital and traditional media, and we have two of the most influential entities – Michelle and Endemol – leading the way.”

Charlie Corwin and Cris Abrego, co-chairman and co-CEO, Endemol North America, comment: “Combining Michelle’s global presence with our capabilities as the world’s largest independent producer of multiplatform entertainment, we are able to offer the support, global infrastructure and reach for digital that only a company like Endemol can provide. Michelle is one of the most sought after talents and entrepreneurs in the digital space and FAWN is one of the most trusted beauty and lifestyle brands on the digital platform. There are a multitude of opportunities that a collaboration like this will generate.”

Will Keenan, President, Endemol Beyond USA: “Michelle Phan is a prolific digital pioneer with a global profile that compares to no other. She is a genius content creator who has transformed the way people meet their authentic beauty and lifestyle needs. Inviting Michelle to join the Endemol family and building her FAWN network vertical adds a new layer to our digital and traditional media conversations. We look forward to introducing Michelle's unique voice beyond digital while continuing to engage her millions of fans all over the world.”

Georg Ramme, Managing Director, Endemol Beyond International: “Michelle’s global following and her outstanding onscreen and creative talent makes FAWN a perfect fit for Endemol Beyond’s fast growing premium content network. Our established international presence, both in the U.S. and markets worldwide, uniquely positions us to roll out this new vertical as the ‘go to’ digital destination for women’s lifestyle in countries across the globe.”

The deal between Endemol Beyond USA and Michelle Phan/FAWN was brokered by Michelle’s manager and FAWN business partner, Ronit Cohn, and Phil E. Daniels, Esq. of Ginsburg Daniels, LLP.

About Michelle Phan/FAWN:
Michelle Phan is a digital pioneer, who trail-blazed her way in the world of fashion & beauty on YouTube. With a growing global community of over 6.2 million, Michelle’s videos have been viewed more than 1 billion times, making her one of the most watched talents in the digital space. She is an award-winning content creator who produces, directs, stars in and edits all of her own work, and has released over 850 videos (equivalent to 9 feature films) since 2007. She was the first person to reach 1 million subscribers on YouTube. Michelle is also the driving force behind multiple businesses in the beauty and entertainment industries.

FAWN (For All Women Network), founded by Michelle Phan, is a global media company with the mission to empower female audiences around the world. Michelle’s unparalleled expertise in the digital world and FAWN’s engaged community of 7.2 million subscribers has formed the foundation for this multi-channel network. This venture provides a platform for Michelle, separate from her own brand, to develop new content creators across various lifestyle categories.

For more information regarding Michelle Phan:
Brianne Perea
The Brooks Group
Tel: (212)768-0860

About Endemol Beyond:
The premium channel network Endemol Beyond, which launched at the end of last year, now counts more than 250 million views per month. Endemol North America announced an exclusive overall deal with global superstar Pitbull in January, to develop and produce original content for both television and the digital space. More recently, Endemol Beyond USA signed digital superstar Brittany Furlan to develop new content for YouTube and other platforms; a premium content deal with 11 year old YouTube superstar pop rapper MattyB.; the launch of its first offering on the new Endemol Beyond USA online comedy vertical beyondCOMEDY called “Super Happy Fun Time, Yay!” (“SHFTY”), which features influencers who have gained fame on the user-generated content platform Vine, including Brandon Calvillo, Brittany Furlan, KC James and Klarity; and an original digital series deal with Emmy Award winner Drea de Matteo.

Endemol Beyond USA is an extension of Endemol Beyond, a new global venture that is a premium network of international and local channels across such platforms as YouTube, Yahoo, AOL, MSN and Dailymotion. Endemol Beyond mirrors Endemol’s core content business, leveraging the company’s global creativity, brands and intellectual property. Endemol Beyond USA initiatives are part of a $40 million investment that Endemol made to support its digital initiatives, including content deals with mainstream, YouTube and web-native talent with a focus on categories that Endemol as a company is a leader in, including the most successful branded unscripted entertainment across the globe.

Facebook: https://www.facebook.com/EndemolUS
Twitter: https://twitter.com/endemolbeyond

For more information:
Kelly Kimball
Endemol North America
tel: +1 310 701 7773

About Endemol North America:
Endemol North America is part of Endemol, the largest independent television and digital studio in the world comprised of a global network of around 90 companies in more than 30 countries. They are a leading producer of television programming specializing in unscripted and scripted genres for network and cable television. Endemol USA produces hit series including “Big Brother” (CBS); “Wipeout” (ABC) “Freakshow” (AMC) and the syndicated daytime show “Steve Harvey.” They are also known for some of the most popular non-scripted primetime programming in North America, including “Extreme Makeover: Home Edition” and “Fear Factor.” Endemol USA launched Endemol Studios, a scripted television studio operation, in August, 2011. Scripted series include “Hell on Wheels” (AMC) and “Low Winter Sun” (AMC). Endemol USA’s subsidiary production companies include Authentic Entertainment (“Here Comes Honey Boo Boo”), 51 Minds (“Flavor of Love”), Original Media (“Comic Book Men”) and True Entertainment (“Real Housewives of Atlanta”). Endemol USA is a division of the Endemol Group, a leading international content developer, producer and distributor of television and online programming. The company, headquartered in the Netherlands, has over 80 subsidiaries and joint ventures in over 30 countries, including the major European markets, the U.S., Australia, Argentina, Brazil, Mexico and South Africa. Endemol is a privately held company. For more information, please visit http://www.endemolusa.tv.

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Jennifer Blasko
Endemol North America
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