(PRWEB UK) 30 May 2014
Leaders from the worlds of sport and business will explore the legacy of London 2012 and the impact of the World Cup in Brazil during events at Birkbeck, University of London.
Economic regeneration in east London, the reform of sport governing bodies, and advice from Olympic gold medalist Adrian Moorhouse will all be discussed during the free week of activities in Bloomsbury.
With a screening of England’s final group match on 24 June, the World Cup takes centre stage at Business Week 2014, but there are also Brazilian films, academic discussions and networking opportunities throughout from 23-26 June.
The events will showcase the latest research about the management, psychological and economic legacies of sporting events, including the impact of digital communications and the application of sporting lessons to improve your business performance.
The subjects of the main lectures, and the keynote speakers, are:
Professor Philip Powell is the Executive Dean of Birkbeck’s School of Business, Economics and Informatics, which organises Business Week every year. He said: “Our academics and keynote speakers will provide insight and commentary as well as posing thought-provoking questions on the legacy of sporting events. Whether you are a business professional, prospective student, current or former student, or simply a sports fan, please come and join us to learn, challenge, reflect and enjoy.”
For more information and to book your free place at any events during Business Week, visit http://www.bbk.ac.uk/bizweek.
Notes to editors