Chicago, IL (PRWEB) May 30, 2014
“‘Buy Online’ is the seamless integration of online retailer’s product availability within the shopping experience of a manufacturer’s website” says Jeff Messer, GM of Retail Solutions for Channel IQ.
Manufacturers invest significant time and resources on their websites, elevating their brand and educating consumers on which product to buy. Often though, consumers are left with limited choices on where to buy the product, and turn to search engines or shopping sites to help them complete the purchase. “Buy Online” allows manufacturers to efficiently and intelligently direct consumers to an authorized retailer’s page, or shopping cart, that has the product in stock, available to purchase, and ensures the certainty of a positive transaction.
After evaluating hundreds of manufacturer’s current where to buy experiences, Channel IQ recognized there is still a need for a more advanced approach than the typical “where to buy,” found on a majority of manufacturer websites. “They are doing the best they can with the limited resources they have, but they need to go further” said Messer. “Often, brands will include retailer icons on a general information page about ‘where to buy’ their products. Unfortunately that does not help the consumer make a purchase. Consumers don’t need to know what retailer sells the brand, they need to know where the specific product is available to buy right now.”
Channel IQ’s “Buy Online” program is specifically designed to make it effortless for brands to incorporate their authorized online retailer’s product offers into their product pages and help the consumer easily complete the transaction. While “buy online” was on the Channel IQ radar, a key development accelerated the timeline of the program as a logical extension of their existing Authorized Retailer program.
“We needed to find the right distribution partner who shared our vision for an authorized retailer network, and called that out to consumers as an important differentiator,” said Wes Shepherd CEO of Channel IQ. “Our new partnership with the leader in distributed ecommerce content, PriceGrabber, ensures that we will create the best possible consumer purchasing experience from trusted retailers.”
About Channel IQ
Channel IQ is the leading provider of online retail intelligence solutions to manufacturers and retailers. Channel IQ provides real-time, online promotion and pricing information, empowering major manufacturers and retailers to quickly and profitably handle channel issues and competitive situations. Only Channel IQ combines integrated reporting, interactive applications, and managed services to enable manufacturers and retailers to automatically act on real-time data. Channel IQ solutions are the result of cutting edge technology combined with decades of industry experience in channel management, distribution, online retail and manufacturing. For more information, visit http://www.channeliq.com.