Switching from using different software for each marketing channel or social network to an all-in-one suite like VMS has made such a difference in how I do my job.
Washington, DC (PRWEB) June 04, 2014
Vocus is holding their PR and marketing conference, Demand Success 2014, at the Gaylord National Hotel and Convention Center in Washington, DC on June 5-6. Brittany Berger, Digital Content Supervisor for eZanga.com, will be on a panel discussing eZanga’s successful use of Vocus Marketing Suite (VMS) in generating a new marketing approach for the company.
In response to being chosen to speak on the panel, Berger said, “Switching from using different software for each marketing channel or social network to an all-in-one suite like VMS has made such a difference in how I do my job, from what I can do to how I can do it. It’s been really exciting to figure out how to reach our different audiences best and I can’t wait to be able to share our experience with other marketers who are probably facing a lot of the same challenges that we have.”
Earlier this year, eZanga began using Vocus Marketing Suite to manage their public relations and marketing efforts. Due to eZanga’s success with the platform, Vocus selected eZanga to present their experience using the software at one of the conference’s customer panels. As the primary user of VMS within the eZanga’s marketing department, Brittany Berger will be talking about why they started using the software, how they’ve leveraged it for marketing success, and challenges they’ve faced in adopting a new marketing strategy.
Vocus is a cloud-based marketing and public relations service that allows companies to acquire and retain customers using their marketing tools. Demand Success 2014 will feature various marketing and business professionals including Randi Zuckerberg, former Facebook marketing lead and author of “Dot Complicated”; Avinash Kaushik, Google’s digital marketing evangelist; Adrian Grenier, star of “Entourage” and co-founder of SHFT; and Judy Smith, renowned crisis communicator and inspiration for the TV series “Scandal.”
Brittany Berger will be speaking on a panel moderated by Vocus Senior Project Manager, Abby Hammer along with David Laxton, Director of Communications at the Autism Society of North Carolina. The panel will present at 11 a.m. on June 5 in a segment entitled “Vocus Users: Our First Year With the Vocus Marketing Suite.”
Berger is a 2012 graduate of University of Delaware. In her previous years with eZanga she has also worked as Content Coordinator and PR Specialist. As Digital Content Supervisor, she manages the company’s social media, marketing automation, and content marketing efforts.
For further information, or to attend Demand Success 2014, register here.
eZanga is a digital marketing company that helps companies grow their business through multiple advertising solutions, including pay per click and pay per call. Since their launch in 2003, eZanga has grown from a tiny tech startup to an award-winning small business. eZanga has been on the Inc. 500|5000 list for five consecutive years and has been recognized as one of Philadelphia’s fastest growing companies by Philly100, Deloitte, and SmartCEO Magazine.