Phunware Acquires Simplikate to Expand Multiscreen Offerings for Malls, Airports and Luxury Real Estate

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Acquisition Will Enhance Personalized Services and Experiences for Shoppers, Travelers and Luxury Residents Globally

Phunware, the pioneer of Multiscreen as a Service (MaaS), the first fully integrated services platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide, today announced that it has acquired Miami based Simplikate. The Boards of Directors for both companies unanimously approved the transaction and the entire Simplikate team and offices will remain in Miami to both support customers and partners and act as a gateway for new business opportunities throughout Central, South and Latin America.

The Simplikate multiscreen platform enables rich user experiences across branded application portfolios for malls, airports and luxury real estate that are highly customizable by non-technical content managers in physical environments where dynamic, real time application changes are critical to consumer engagement and interaction. As part of the acquisition, Phunware will add a large international customer base, including venue specific application portfolios across 150+ malls, 15+ airports and 400,000+ multiple dwelling units (MDUs) specific to luxury communities, buildings and properties.

“We are extremely excited to add Simplikate and the South Florida Simplikate team to the Phunware ‘phamily’ and ecosystem,” said Alan S. Knitowski, Co-Founder, Chairman and CEO of Phunware. “The Simplikate platform and solutions for mall, airports and MDUs will be integrated in to our MaaS ‘multiscreen cloud’ platform and engageME™ solutions to provide best-in-class, category-defining experiences for shoppers, travelers and luxury residents worldwide.”

Founded in 2002, Simplikate is a profitable, debt free market leader in physical venue application portfolios and experiences. Its global venues and properties include malls such as Tyson’s Corner, Westfield San Francisco and West Edmonton Mall, airports such as Dallas-Ft. Worth International Airport, Miami International Airport and Calgary International Airport and MDUs such as Mandarin Oriental Las Vegas, ICON South Beach and NEMA San Francisco. Additionally, its customers include Verizon, Macerich, Mandarin Oriental Residences Worldwide and HBO Latin America amongst many others both domestically and abroad.

“Multiscreen interactions are now an integral part of everyday life and the future will be defined by those who understand and embrace the power of fully integrated solutions across client, server and content to deliver audiences whatever they want, whenever they want it, wherever they are, in real time, globally,” said Tushar Patel, Co-Founder and CEO of Simplikate. “Our substantial footprint in the venue space is the ideal theater for Phunware’s vision to engage, manage and monetize every person touching every screen on every device touching every network everywhere globally.”

In today’s multiscreen world, brands, publishers, advertisers and application users all demand excellence in every facet of the global multiscreen ecosystem. Point and partial solutions have given way to fully integrated technology stacks and solutions that exceed the needs and requirements of demanding multiscreen audiences everywhere. Phunware brings the “multiscreen cloud” to the forefront of this new anytime, anywhere world by enabling highly engaging experiences across multiple touch points with a centralized management system behind a single login. It also dramatically accelerates any organization’s time to market, time to money and peace of mind across a consistent, standardized platform that embeds monetization across a coverage universe of nearly 190 countries and 10 languages.

For more information about current and upcoming products, as well as case studies from Phunware’s impressive list of global brands, please visit For more information about Simplikate, please

About Phunware

Phunware is the pioneer of Multiscreen as a Service (MaaS), the first fully integrated services platform that enables brands to engage, manage and monetize their anytime anywhere users worldwide. Phunware, The Software of Things™, has introduced category-defining experiences that challenge the outer limits of the most advanced connected devices for the world’s most respected brands and develops next-generation technologies and solutions that transform how the world interacts with and uses these connected devices. The company has a 4 year percentage growth of 17,824% and is ranked # 36 on the Forbes list of America’s Most Promising Companies, # 40 on the Inc. 500 list of America’s Fastest Growing Companies and # 1 on Austin Business Journal’s Fast50 list for Central Texas. For more information, please visit and follow us on Twitter @phunware.

About Simplikate

Simplikate is an award winning, leading provider of Mobile Commerce solutions for Malls, Airports and Luxury Real Estate. Simplikate customizes brand specific engagements for shoppers, travelers and luxury residences to engage venues in new and innovative ways to drive consumer behavior through its proprietary multiscreen platform. Fortune 50 companies, leading international airports and luxury real estate brands have launched their smartphone and tablet applications private labeled over this battle tested, widely deployed platform for iPhone, Android and other popular mobile devices.

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Lisa Shaw
Phunware, Inc.
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