PeopleKeys Names Polish Consulting Firm EFFECTIVENESS Their Distributor of the Month for June

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PeopleKeys, an internationally-recognized leader in the field of behavioral analysis, today named EFFECTIVENESS their Distributor of the Month for June.

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It is an utter privilege to partner with EFFECTIVENSS. We are pleased to be able to recognize Dariusz Chrzanowski, Ania Sarnacka, and EFFECTIVENESS for their commitment to improving the lives of others through DISC.

In recognition of their work in bringing DISC behavioral analysis tools to the Polish market, PeopleKeys has named EFFECTIVENESS and their founders, Ania Sarnacka and Dariusz Chrzanowski, as their Distributor of the Month for June.

Through their partnership with PeopleKeys, EFFECTIVENESS has had great success in teaching their Polish and European clients how to use PeopleKeys DISC products for a wide variety of business applications. The clients Sarnacka and Chrzanowski reach through EFFECTIVENESS are Polish and European companies of all sizes across a wide range of industries. The scope of their activity extends from designing complex business solutions at the strategic level to creating development programs to help with hiring, employee retention, increasing sales efficiency, resolving conflict, building strong teams, and leadership development.

In Poland, EFFECTIVENESS is well-known for its ability to find creative applications of the DISC personality system for people in all walks of life. EFFECTIVENESS uses a variety of personality testing and behavioral analysis tools, including PeopleKeys development reports, DISC profiles, and self-paced study courses in their seminars and consultations.

The DISC tools provided by PeopleKeys and distributed by EFFECTIVENESS use personality tests and strategies for behavioral analysis to help clients examine their patterns of behavior. Through self-reflection and careful analysis, these strategies can help empower clients both personally and professionally, and gives them an awareness of the way their unique personality type can influence the way that they think, act, and interact. PeopleKeys DISC tools have been proven effective for a wide variety of personal and professional applications, including improving communication, developing management strategies, and increasing productivity.

EFFECTIVENESS co-founder Ania Sarnacka is a Certified Behavioral Consultant, the only coach in Poland to have been trained and certified in this DISC model of behavioral analysis. She is also a lecturer at the French Institute of Management in Warsaw in their Executive MBA program. Her experience in business includes working in PR agencies renowned on the Polish market, where she has been in charge of developing and implementing communication strategies for companies, reaching the team's sales objectives, recruitment, interim employee evaluations, and managing crisis situations for clients.

Her partner Dariusz Chrzanowski has been actively involved in the training and communication consultancy market for over 10 years. A graduate of the Higher School of Economics and Computer Science in Warsaw, he has gained professional experience in the area of employee development as the initiator and organizer of many educational projects and conferences for the largest companies in Poland. Chrzanowski has headed PR departments, and has worked as the communications manager for one of Poland's leading marketing groups.

In their work with clients, EFFECTIVENESS stresses the importance of helping people discover their untapped talents and resources, and to capitalize on their innate strengths. EFFECTIVENESS has had great success in Poland, and have been instrumental in bringing PeopleKeys DISC and personality assessment products to new European markets.

Sarnacka said, “Despite the presence of a few suppliers of psychometric tests on the Polish market, currently only a tiny fraction of Polish companies use solutions based on DISC methodology. This is largely due to the low awareness of the Polish managers have regarding the ability of these tools to address their problems. We have made great strides in reaching out to that group, and are fully committed to continuing to introduce the Polish market to PeopleKeys’ high-quality assessment tools. The market potential is limitless.”

“Why do people do what they do? Why do they say what they say? What is behind their actions and decisions? How can you develop individual potential to achieve better results?” continued EFFECTIVENESS co-founder Dariusz Chrzanowski. “We wanted to find new solutions which could provide answers these kinds of crucial questions raised by the management of a company. Our significant business experience in combination with the effectiveness of PeopleKeys tools seems like the perfect fusion.”

PeopleKeys founder and CEO Dr. Sandy Kulkin said, "It is an utter privilege to partner with my friends at EFFECTIVENSS in the business of helping people. We are pleased to be able to recognize Dariusz Chrzanowski, Ania Sarnacka, and EFFECTIVENESS for their commitment to improving the lives of others through DISC.”

For more information on EFFECTIVENESS and their partnership with PeopleKeys, visit For more information on PeopleKeys and their DISC behavioral solutions, browse their online catalog at

About PeopleKeys
PeopleKeys has been working in the field of behavioral analysis for over 25 years. Their products use DISC personality testing tools and theories of human behavior to help clients make improvements in their lives—anything from strengthening personal relationships to increasing productivity in the workplace. Product translations are available in a wide variety of languages, making PeopleKeys the international leader for helping individuals unlock their potential. For more information about PeopleKeys and their DISC solutions, please contact Marketing Manager Kaitlyn Miller at 330-599-5580 x113.

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