Coremetrics and Bazaarvoice Founder Brett Hurt Joins OrderGroove Board of Advisors

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Brett Hurt – a pioneer technology executive and retail visionary – endorses OrderGroove as one of the most promising technology companies today.

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OrderGroove, the leader in subscription commerce solutions, today announced that Brett Hurt has joined OrderGroove’s Advisory Board. Hurt is a seasoned entrepreneur widely recognized for turning groundbreaking ideas into highly successful businesses. He most recently led Bazaarvoice as Founder and CEO from Austin startup through IPO, follow-on offering, and two acquisitions – scaling the social commerce company to nearly 2,000 clients and nine offices around the globe. He brings deep experience at all stages of the growth cycle and excels at building high-tech companies that transform markets and industries.

OrderGroove powers subscription programs for 75+ leading retailers including CVS, P&G, Grainger, eBay, L’Oreal, Jockey, and Dollar General. The company’s innovative Subscription Retail Platform – combined with an award-winning team of Subscription Marketing Experts & Data Analysts – enables marketers to leverage the power of convenience to drive incremental revenue to their business. In 2013, OrderGroove had triple-digit revenue growth, launched the industry’s first mobile subscription commerce platform, and brought on key executives including CTO Ofir Shalom to drive product innovation.

"Brett has a clear eye for emerging market opportunities and brings incredible experience in creating and scaling world-class companies that revolutionize the way business is conducted," said Greg Alvo, CEO & Founder of OrderGroove. "He is one of the leading minds on how to fuel a corporate culture with innovation, passion, and service to drive client success and long-term business growth. His guidance and leadership will be essential as we continue to innovate and empower our retail clients to succeed with the rapidly emerging area of subscription commerce."

Hurt has spent his entire career pioneering solutions to bring retailers into the digital age – constantly creating new opportunities for companies to better understand and engage with their consumers. In addition to actively supporting Bazaarvoice as the Vice Chairman of the Board of Directors, Hurt is also the co-owner of Hurt Family Investments, a seed-stage family office. Prior to HFI, Brett worked at Austin Ventures and focused on early-stage software investing. Prior to Bazaarvoice, Brett founded Coremetrics and helped grow the company into a global, leading marketing analytics solution for the eCommerce industry before its acquisition by IBM.

Hurt holds an MBA in High-Tech Entrepreneurship from the Wharton School at the University of Pennsylvania and a BBA in Management Information Systems from the University of Texas at Austin. He served three terms on the Board of Directors of, the leading non-profit industry association for retailers online and a division of the National Retail Federation, the largest trade organization for retailers. He was recently awarded the Joseph Wharton Award for Young Leadership.

"The subscription model is a true win-win because it adds value to both parties involved in the purchase process – the customer and the retailer," said Hurt. "Subscriptions reward shoppers with convenience and savings while rewarding retailers with increased loyalty, annual spend, and purchase frequency. Retailers continue to undergo tremendous transformation as mobile, social, and subscription commerce megatrends create new kinds of customer experiences, capabilities, and revenue models. OrderGroove has the leadership, technology, and client base to decisively move the retail industry forward. I'm incredibly excited to join the team as the company heads towards its next phase of growth."

About OrderGroove:
OrderGroove leverages the power of convenience to simplify lives around the world. As the leader in subscription commerce solutions, OrderGroove empowers brands to identify, interact, and deepen relationships with their most profitable customers. The company's revolutionary Subscription Retail Platform® – combined with an award-winning team of Subscription Marketing Experts & Data Analysts – enables retailers to turn new and existing customers into repeat buyers, increasing purchase frequency, annual spend & customer lifetime value by 200 - 400%. For more information, please visit, email info(at)ordergroove(dot)com, or call (866) 253-1261.

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