Follow the backchannel with #higheredlive!
Marketing Live, sponsored by Formstack and mStoner, will focus on topics in communications, brand and brand strategy, content and social media strategy in higher ed.
Chicago, IL (PRWEB) June 02, 2014
Leading higher education marketing agency mStoner today added a new channel to its lineup of free professional development web shows serving higher education.
Marketing Live will focus on topics in communications, brand and brand strategy, content and social media strategy in higher ed. It will debut on mStoner’s Higher Ed Live network at 1 p.m. EDT on Thursday, June 5. The show will air every other week online at http://higheredlive.com/live.
Marketing Live Shows will be hosted by:
Tim Jones, Associate Vice President of Marketing at Clarkson University in Potsdam, N.Y.; and
Amy Jorgensen, Associate Director of Creative Services for Michigan State University's Division of Residential & Hospitality Services.
Jones and Jorgensen both are recognized thought leaders in higher education marketing who will provide insights into the challenges that confront today’s working professionals. They will interview practitioners, thought leaders, and others who can provide unique perspectives on issues and trends in an ever-changing industry.
Marketing Live joins a full lineup of shows on Higher Ed Live that includes:
Admissions Live (Monday)
Admissions, enrollment, retention
Nicole Lentine, Champlain College; and Chris D’Orso, Stony Brook University
Advancement Live (Tuesday)
Alumni engagement, fundraising, and development
Ryan Catherwood, University of Virginia; and Andrew Gossen, Cornell University
Student Affairs Live (Wednesday)
Leadership, student affairs technology, conferences
Heather Shea Gasser, Michigan State University; and Chris Butler, Georgia Southern University
Higher Ed Live (Thursday)
Industry news, recent topics
Ashley Budd, Cornell University; and Michael Kiser, Colby College
Marketing Live (Thursday)
Communications, strategy, content and social media
Tim Jones, Clarkson University; and Amy Jorgensen, Michigan State University
All shows are at 1 p.m. EDT.
Marketing Live is sponsored by Formstack, a robust online form-building solution. With an intuitive drag and drop interface, the platform makes it easy for marketers to create branded, mobile web forms without writing code. Using Formstack, higher education marketers have the power to integrate existing applications, ensure software compliance, and double online response rates.
Higher Ed Live
Higher Ed Live is a network of live weekly web shows exclusively focused on higher education. Programming focuses on the role of digital media in higher education, admissions, marketing, advancement, and student affairs. Broadcasting live Monday through Thursday, each week’s episodes feature exclusive interviews with professionals from colleges and universities across the country; journalists; consultants; and, other thought leaders.
Higher Ed Live offers viewers direct access to some of the best and brightest minds in higher education and allows them to share their knowledge and participate in discussions around the most important issues in their field.
Tim Jones
Tim is the Associate Vice President of Marketing at Clarkson University in Potsdam, N.Y., where he leads Clarkson’s marketing, branding, messaging, creative and digital strategy. His efforts focus on long-term strategic goals for admissions, student and alumni engagement, fundraising success, academic research and peer outreach.
Prior to joining Clarkson University, Tim was the Executive Creative Director at North Carolina State University in Raleigh, N.C., helping to redefine NC State’s market position and transform its communications approach at the intersection of the web, design, marketing, and media. Tim also served in a transition role as the interim chief communications officer at NC State, helping evolve a staff of 40 into a best-in-class internal marketing and communications agency. Tim started at NC State as the university’s first director of web communications, working to establish the university’s award-winning complete digital presence.
Amy Jorgensen
Amy Jorgensen specializes in developing a digital presence and consumer engagement strategies for brand awareness and customer acquisition. She presents nationally on marketing and communication trends and has delivered award-winning educational sessions for the Higher Ed Web MI Conference, ACUHO-I Annual Conferences, ACUHO-I Business Conferences, SEAHO Annual Conference, University of Michigan, and University of Florida.
As the Associate Director of Creative Services for Michigan State's Division of Residential & Hospitality Services, Amy develops marketing strategies for user interaction (UI), social media, search engine optimization (SEO), website structure and functionality, search engine marketing (SEM), and content development. These strategies are maximized based on digital best practices, new technologies, project budget, user feedback, and web analytics. She also has developed marketing strategies and directed implementation for the University of Michigan, University of Florida Department of Housing, University of Florida College of Medicine, Disney’s Worldwide Safety and Accessibility, and a Disney ticketing subsidiary company.
mStoner, Inc.
mStoner, Inc. is a marketing communications agency exclusively focused on higher education branding, web strategy, and development. Since 2001, mStoner has worked with more than 300 education institutions and launched more than 175 CMS-driven sites for colleges and universities around the world. The firm provides services including digital strategy, user interface design, technology, and project management and is at the forefront of responsive web design in higher education. mStoner also leads projects on content strategy, social media strategy, search engine optimization, and social media monitoring.
In February 2013, mStoner published Social Works: How #HigherEd Uses #SocialMedia to Raise Money, Build Awareness, Recruit Students, and Get Results -- the first guide to successful social media campaigns in higher education. Social Works contains 25 case studies written by some of the leading experts and rising stars in higher education.
mStoner also oversees EDUniverse Media, which includes EDUniverse.org and HigherEdLive.com, as free resources for professionals in education. For more details about mStoner, visit the company online and read the mStoner blog.