Mobile App Gives Spring-Green Lawn Care Advantage Over Competitors

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App Features Real-Time Tools to Enhance Communications and Customer Service

Spring-Green Lawn Care recently introduced a fully-customized mobile application designed for its franchise owners and managers across the country. The app uses the most up-to-date technology and features several exciting tools that allow Spring-Green professionals to provide the clients with immediate service. Better yet, a recent update allows users to take advantage of satellite navigational mechanisms giving users the ability to map their route to customer locations.

“The Spring-Green app is just another example of how Spring-Green continually reinvests and refines the marketing and technology offerings franchise owners take advantage of each and every day,” said James Young, president. Don Peppers—Founding Partner, Peppers & Rogers Group (a unit of TeleTech) and a global thought leader and author on customer engagement and consumer transparency—said, "Companies that have the technology to provide personalized communications with their customers will likely see increased retention, higher lifetime value for each customer and overall better profitability. Spring-Green Lawn Care is one company we know of that does this."

Important tools within the app include Measure It—a Google Map interface allowing users to plot different points of a customer’s lawn for accurate estimates—property evaluations, detailed customer information including photos of customers’ lawns and landscapes, irrigation system inspections and evaluations and new customer expectations surveys.

The tablet and the technology allows Spring-Green service providers to take pictures while in the field, which can be uploaded on the dynamic web pages to provide a better explanation. Communications are sent to customers by email immediately, while the service provider is still on the property.

John David Andrus, a franchise owner in Alabama, stresses that tablet applications that allow service providers to send customers an email while they’re still on their property have been received well with customers. “Most people prefer to receive an email rather than have us stick a piece of paper to their front door,” said John David. Not only do customers at times not see a physical notice for a number of days, but they are less likely to misplace an email that has important recommendations on how they can better take care of the lawn. “Everything we do revolves around the customer,” Andrus stresses, adding that technology is essential to improve the customer experience.

“Spring-Green’s custom app allows our managers and franchise owners to provide an even more outstanding and impressive way to exceed customer expectations,” said CEO Ted Hofer. “By using the app to conduct immediate, onsite evaluations, we are able to more quickly identify customer needs and get a leg-up on other lawn-care service providers.”

Not only does the new app help Spring-Green to give customers instant service, it also presents another way to keep the customer engaged in the lawn care process. By simply checking certain boxes at the bottom of the app, estimates and other customer information can be sent to the call center, the user and even the customer.

“It’s just another reason why existing green industry business owners looking to diversify their existing businesses continue to be impressed by what Spring-Green has to offer,” Hofer said.



About Spring-Green Lawn Care
Founded in 1977, Plainfield, Illinois-based Spring-Green Lawn Care has been delivering lawn and tree care services nationwide for over 37 years. Its service is centered on the beautification of residential and commercial customers in middle-class and affluent neighborhoods and communities. Spring-Green is an attractive opportunity for entrepreneurs and existing green industry business owners who want to align themselves with a franchise opportunity that has proven economic resilience, healthy profit margins, industry leading business and marketing intelligence, recurring revenue and retirement & family planning through business ownership. Spring-Green currently has 127 franchises operating in 25 states. Spring-Green Lawn Care franchise owners gave the franchise opportunity a 96 percent overall quality rating, according to the Franchise Research Institute September 2013 survey. For more information, visit or

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Suzie Peruyero
Sanderson & Associates
+1 (312) 829-4350
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