Gift Card Network Subject Committees Begin Action for 2014 Goals

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The Gift Card Network's five subcommittees, Education, B2B, Forest Materials, Digital Technology, and Global, have each declared their individual goals for 2014 and methods of addressing their biggest challenges.

The Gift Card Network

"Gift Card Network Committees are the lifeblood of how we interact and positively affect the industry. We thank those who are able to participate."- Matt Davies, Gift Card Network Director

The Gift Card Network hosts a total of nine committees, each focused on different goal to tackle the biggest issues in the gift card community. Four of the committees, the merchant, vendor, distributor, and trade association, act as guidance committees for the actions of the Gift Card Network.

The five action subcommittees each have a specific time goal and time period to accomplish that goal. They have identified and declared their 2014 goals and their methods of addressing them. Powerhouse Brands, a gift card management, consulting, and media creation firm, manages the Network, mediates conversations, and donates media creation resources to forward the committee's goals. Any Gift Card Network member can join and participate in a subcommittee.

The Education Committee is focused on the creation of educational content for new and existing members of the gift card community. Gift card experts gather with their peers to address specific subjects and content is created from those discussions. The 2014 goal of the Education committee is to generate Gift Card 101 overviews of each of the major gift card sales channels. The in-store overview has been published, while B2B and third party retail overviews have been planned and are being designed.

The B2B Committee is investigating ways for members who buy or sell gift cards to better network and communicate with each other. They are working on a "Most Wanted" list approach to allowing members to request communication, while building educational resources to help those who are not yet within the B2B space.

The Forest Materials Committee has identified that the majority of gift cards in the industry utilize PVC as a base substrate, and that other substrate alternatives exist that are better for the environment, and can be utilized in equal or better ways than plastic. The 2014 task of the committee is to build basic education and information for any audience looking for the benefits and methodology of alternative substrates.

The Digital Technology Committee is focused on identifying and classifying the confusion that exists with the rapid expansion of technology within the gift card space. The committee has started by identifying the biggest questions that merchants ask about delivering digital technology solutions.

The Global Committee has taken a more hands-on approach. These companies have some of the largest reach of any gift card program, spanning thousands of locations, hundreds of countries, many currencies, and different languages. These intensely complex programs require proactive partnership and knowledge on legal restrictions, commercial rules and operational challenges. The committee has clarified a number of questions and committee members are volunteering to research and report on each of these key questions.

The Gift Card Network Committees are a key part of the industry, giving their time and resources to problem solve the biggest issues in the space. The Gift Card Network and Powerhouse Brands thanks all committee members for their assistance and leadership.

These committees are delved into deeper in the February publication of the Gift Card Network Challenge Guide.

About Powerhouse Brands:
Powerhouse Brands is a gift card management firm, specifically focused on providing consulting, management, marketing, and media creation services to the gift card industry. Visit for more information.

About the Gift Card Network:
The Gift Card Network is a the first gift card-specific marketing and collaboration platform. The network focuses on the identification of vital issues in the gift card industry and empowering its members to address these issues using connection, collaboration, and creativity. Members include companies that focus on the gift card industry. Find out more at

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Matt Davies

Matt Davies
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