Charlotte, North Carolina (PRWEB) June 01, 2014
70,000 times bigger than a standard selfie and with resolution high enough to identify each and every fan attending the 2014 Coca Cola 600, this 348 gigapixel image is the biggest of its kind in history.
Commissioned by Coca Cola and created in collaboration with the Charlotte Motor Speedway, it was captured during the race and posted at cocacola600.fancam.com for fans to explore.
“We’ve been lucky enough to have captured events such as the Super Bowl and UEFA Champions League Final, but the limited time available at those events puts a cap on the size of image one can create. With NASCAR, we have a much longer shoot window and the Coca Cola 600 was the perfect race to try and push the envelope a bit”, says Tinus le Roux, CEO at Fancam, the company responsible for the production of the image.
Although the image has already broken numerous records, Le Roux is hoping NASCAR fans will use the opportunity to break one more: "Most Tagged Image in History".
The current record is held by the fans of the University of Michigan’s football team, of which 33,000 tagged themselves on a 20 gigapixel image created at a game against Notre Dame in in 2011.
By the looks of the tags already visible on the Coca Cola 600 Fancam, it's well on its way.
Fancam is the global leader in large crowd gigapixel photography and has captured more than 12 million fans on 6 continents with it’s technology.
Past events captured include the U2 360º Tour, Stanley Cup Finals, Super Bowl, NCAA Final Four, Rose Bowl, Cotton Bowl, UEFA Champions League Final and more.