Piston Captures 2 Gold and 3 Silvers for Cars.com at American Advertising Federation’s American Advertising Awards

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In 46-Year History of Competition Piston is First Agency in San Diego to Take Home Five Awards

Cars.com Car Chase Banner Ad

It’s an incredible accomplishment to receive national recognition for our creative work.

Piston took home five Gold and Silver wins at the American Advertising Awards for digital campaign work for Cars.com at the American Advertising Federation (AAF) event on May 31 in Boca Raton.

Wrapping up the AAF’s 2014 AdAmerica conference (http://www.americanadvertisingfederation.com),
the awards concluded the demanding, annual three-stage competition that begins at the local Ad Club level, progresses to 15 district competitions and then culminates at the national level where the best of the national winners from the districts face off.

Independent and full-service agency Piston competed against more than 40,000 entries to make it to the winner’s circle of more than 200 professional awards. Piston was the only agency from San Diego to reach the national leagues this year and the first ever to do so with five winners. Piston is also the first agency in San Diego to win a Gold award since 2008.

Piston’s winning work for the Cars.com “ALL DRIVE. No Drama.” campaign included 2 Gold awards for the 2013 digital brand campaign and the banner ad “Car Chase”, and 3 Silver awards for the 2014 digital brand campaign and the banner ads “Walk in the Park,” and “Cheer” (http://www.pistonagency.com).

Executive Creative Director David Schafer said, “As an independently owned mid-size agency, it’s an incredible accomplishment to receive national recognition for our creative work. We strive to be strategic and fearless in delivering exceptional work for all of our clients, and couldn’t be more appreciative that Cars.com continues to embrace our approach to creativity."

About the AAF
The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, D.C., and acts as the "Unifying Voice for Advertising." The AAF also has 15 district operations, each located in and representing a different region of the nation. The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local federations, representing 40,000 advertising professionals, located in ad communities across the country; and more than 200 AAF college chapters, with more than 6,500 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer Ad Camps for high school students in Chicago, New York City and Washington, D.C.

About the American Advertising Awards
The American Advertising Awards, formerly the ADDYs, is the advertising industry's largest and most representative competition, attracting more than 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising. Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards—recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national Gold or Silver. http://winners.americanadvertisingawards.com/awards2014

About Piston
Piston is a full-service digital agency located in San Diego and New York. Piston creates successful communications between brands and customers based on a deeper understanding of commerce, culture and technology. By connecting these three concepts, Piston builds and tracks brand relationships that span all media, channels and marketing capabilities.


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