iBeacon Micro-location Proximity Technology Featured at IMS2014

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iBeacon Micro-location Proximity Technology Featured at Sold-out IMS2014 Show Floor and Expected to Draw 8,000 Attendees to Tampa Event

The IEEE MTT-S 2014 International Microwave Symposium (IMS) will welcome more than 575 exhibitors to the sold-out show floor opening on Tuesday, June 3 at 9:00 a.m. at the Tampa Convention Center. IMS2014 is the premier annual international meeting for technologists involved in all aspects of microwave theory and practice.

As part of the continued efforts to enrich the symposium experience for attendees, IMS will incorporate iBeacons, short-range, Bluetooth Smart transmitters that can send signals to nearby mobile devices, for the first time at an IEEE-sponsored conference. Upon entering the Tampa Convention Center, the iBeacon transmitters will trigger a message for users of the IMS mobile app for iOS or Android devices. Attendees can then use the iBeacons to guide themselves through the RF and microwave historical exhibit. When in proximity of selected MTT-S historical exhibit displays, the mobile app iBeacon interface will trigger descriptions of the artifact being viewed.

“The integration of iBeacon technology at IMS demonstrates both our heritage and commitment to advancing microwave technologies for the improvement in the quality of life for all people,” said Tim Lee, the 2014 IEEE MTT-S president elect. “The iBeacon wireless technology will enhance attendee’s conference experiences by showcasing the historical contributions that microwave professionals have made to society that have culminated in wireless technological advancements.”

This micro-location proximity awareness can deliver a wide range of innovative solutions, such as precision indoor navigation, automatic ticketing and registration, guided exhibit experiences and location-relevant content and promotions. The IMS team, in collaboration with Handmade Interactive LLC, selected Radius Networks’ RadBeacon proximity beacons with iBeacon technology for proximity engagement due to its use of open-source APIs and excellent technical support.

“By using our industry-leading RadBeacon mobile proximity beacons, IEEE MTT-S is reinventing what it means to deliver rich, interactive mobile experiences to attendees of events like IMS2014,” said Marc Wallace, CEO and Co-Founder at Radius Networks. “This opportunity to work with IMS2014 and the mobile app experts at Handmade Interactive opens the door to creating new, enhanced experiences for attendees at IMS and future IEEE conferences.”

IMS2014 attendees who download the IMS mobile app on iOS or Android devices will be able to access the conference schedules, descriptions of the technical sessions, plenaries, workshops and panel discussions, maps and floor plans of the Tampa Convention Center and other symposium venues. From the mobile app, attendees can create a personalized schedule of technical sessions in their device calendar and access PDF downloads of the related papers directly on their mobile device.

Registration for IMS2014 is available onsite at the Tampa Convention Center. For more details visit: http://ims2014.mtt.org/registration-travel/registration-1/registration-rates-conference.

About IMS
The International Microwave Symposium (IMS) is the annual conference and exhibition of the IEEE Microwave Theory and Techniques Society (MTT-S). IMS features a large trade show with more than 575 exhibitors and a technical program with more than 160 technical sessions, workshops and panel sessions covering wireless communication, radar, RF technologies, high frequency semiconductors and electromagnetics for a variety of commercial and military applications. For more information, visit http://www.ims2014.org or follow IMS2014 on Facebook (http://www.facebook.com/IEEE.MTTS.IMS) and Twitter (twitter.com/MTT_IMS).

About Radius Networks
Radius Networks creates new and innovative ways to use wireless device signals for proximity and presence detection. Radius Networks’ cloud-based proximity services and products are used by mobile developers, major retailers, restaurant chains, sports complexes and other companies to drive innovative customer engagement and experience. For more information, visit http://radiusnetworks.com or follow Radius Networks at @radiusnetworks.

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