(PRWEB UK) 3 June 2014
Following its recent acquisition by GetLenses.co.uk, VisionDirect.co.uk one of the UK’s largest online retailer of contact lenses, has rebranded and overhauled its website with a host of new features in response to direct feedback from its customers.
VisionDirect.co.uk wanted to ensure its customers were happy with the new visual aesthetics of the site as well as the customer experience it provides and following a survey of over 1,000 customers they have implemented the following changes:
One of the largest changes under the rebranding is the new Vision Direct logo. When customers were shown the original logo, another option and the new logo, 85% of those surveyed ranked the new logo either their first or second favourite.
Ashley Mealor, Group Marketing Director at VisionDirect.co.uk commented on the amends, stating:
“VisionDirect.co.uk is the most well-recognised online brand in this sector with 49% of contact lens wearers knowing who we are. However recent research showed that our customers weren’t enjoying the best online shopping experience possible and so we went directly to the source to hear exactly what customers want. We are confident these new changes will have a significant impact on our current customers as well as attracting new customers so that we can continue to help the Vision Direct brand grow”.
VisionDirect.co.uk will continue to work with its customers on a regular basis to test, adapt and develop the website and every aspect of the business to ensure it provides the best possible customer service and user experience.
Formed in 1998, VisionDirect.co.uk was the first company in the UK to sell contact lenses direct to customers. In 2014, it was acquired by GetLenses.co.uk, the UK's largest online retailer of contact lenses. The company's aim is to offer the widest range of contact lenses, solutions and eye care products, delivered quickly to your door, at unbeatable prices with the highest quality of customer service.
For more information please contact:
01392 757 450 ext 255