We conducted this study to provide internet marketers and industry professionals with findings that clear up any misconceptions they may have regarding consumers and their interaction with online advertisements.
Falls Church, VA (PRWEB) June 02, 2014
In April 2014, HubShout conducted a survey to examine how native advertising impacts consumers. The survey results, released last month, reveal that native advertising is preferred by consumers, provides them with valuable content, and doesn’t hinder user experience.
Chad Hill, HubShout CEO, said, “We conducted this study to provide internet marketers and industry professionals with findings that clear up any misconceptions they may have regarding consumers and their interaction with online advertisements. Marketers should be incorporating native advertising into their marketing plans to expand reach and get more engagement with their content.”
Native advertising is found in various forms. According to the Internet Advertising Bureau (IAB), the six core types of Native Ads are: Custom, In-Ad with Native Element Units, Promoted Listings, Recommendation Widgets, Paid Search Units and In-Feed Units.
HubShout’s native advertising survey was conducted to better understand the relationship consumers have with internet advertising, and more specifically native advertising. The participants in this study were 425 male and female adults that identified themselves as internet users living in the US. The survey questions were designed to determine how much of the active, internet-using population is able to recall encounters with various types of native advertising, and get a broader look at consumer sentiment toward its many forms.
The Huffington Post, BuzzFeed, and Mashable have been all using sponsored articles for some time, and The New York Times began utilizing sponsored articles for advertising in late 2013. Respected publishers' use of native advertising has helped legitimize its role in internet advertising.
Participants in the study said that the form of native advertising that had the greatest impact on their purchasing decisions was suggested links at the end of an article (33.6%), followed by ads in search results (17.4%), promoted Facebook posts (16.7%), video advertisements (14.8%), sponsored articles (14.3%), and promoted tweets (3%). These findings and others outlined in the study are essential for internet marketers to know, so that industry professionals can better direct their efforts to connect with consumers. The native advertising survey findings will help internet marketers strengthen their business efforts and be more successful at marketing to consumers.
In May, HubShout presented a webinar for its SEO resellers to review the results of the native advertising survey. HubShout's twice monthly webinars provide SEO resellers with information to help them make informed decisions and guide their clients to reach their marketing goals.
To read the full results of the survey, download the Native Advertising eBook on HubShout’s website.
HubShout was co-founded in 2008 by Chad Hill, CEO, and Adam Stetzer, Ph.D, President. HubShout is a US-based online marketing firm, SEO reseller, and website reseller with offices located in Rochester, NY and Falls Church, VA. Online marketing services include PPC, SEO, local SEO, email marketing, social media management, website design and development, and custom online marketing plans. For more information about HubShout's reseller programs, please visit hubshout.com.