'Business women need to know not just what to do, but how to do it,' says Heim. 'Hardball for Women assures women that leaning in gets results, rather than just putting them off balance and tripping up.'
Pacific Palisades, Calif. (PRWEB) June 04, 2014
The latest edition of Hardball for Women by author Pat Heim, Ph.D. of The Heim Group is set to release April 1, 2015.
In the business world, the number of women at or near the top has improved only marginally over the last 20 years. Sheryl Sandberg's book Lean In: Women, Work and the Will to Lead, a hallmark in describing the paucity of women at senior levels of business, argues the need for women to put out the effort, and to be more assertive.
Tammy Hughes, President of The Heim Group, speaker, master instructor and executive coach, joins Heim as co-author on this 3rd edition of Hardball for Women. In the book, Heim and Hughes address Sandberg’s theories of leaning in and explain what that looks like for women in the corporate world. Understanding the different cultures that men and women come from is the first step. Leaning in with an awareness of the differences, a strategy for effectiveness, and tools to lead appropriately is paramount.
“Business women need to know not just what to do, but how to do it, says Heim. “Hardball for Women assures women that leaning in gets results, rather than just putting them off balance and tripping up.”
Hardball for Women, which has sold more than 100,000 copies, teaches women how to use the unwritten rules of business culture to get the big promotion, corner office, and the hefty expense account. By exploring the socialization process from the ground up, the authors use personal anecdotes and the results of painstaking research to demonstrate how specific behavior patterns are interpreted in business settings to evaluate whether someone is strong or weak, clear or vague, ambitious or passive, and ultimately, promotable or not.
Illustrating precise techniques with real business situations, Hardball for Women shows women how to read and use nonverbal cues, how to be assertive without being obnoxious, how to use banter in networking, how to use smart self-promotion in speech and dress, how to take criticism objectively, how to make alliances, how not to take conflict personally, and more.
Hardball for Women is a must-read for every woman who wants to get ahead in business. It demystifies the arcane business culture and shows how to use its rules to stay ahead of the competition and win.
Both digital and hard copies of the 3rd edition of Hardball for Women are expected to hit stores by April 1, 2015.
About Pat Heim
Pat Heim, Ph.D. opened her consultancy in 1985. She is a bestselling author and has become recognized internationally as the expert in the area of gender differences in the workplace. The Heim Group, a research based workplace communication consulting firm, is dedicated to working with organizations to identify and solve communication issues as well as create a competitive advantage.
About Tammy Hughes
Tammy joined The Heim Group in 1995. In addition to being the President currently, she has served in a variety of roles during her tenure including spearheading the design of the highly successful workshop, "GenderSpeak." Tammy worked closely with Heim to create a highly interactive and experiential workshop, which could be delivered with success by organizational facilitators. She has been delivering training for more than two decades throughout the U.S. and around the globe.