Delray Beach, Florida (PRWEB) June 02, 2014
For over two years the DDA has been working closely with CBRE’s Roxanne Register and Eassa Properties, LLC, owners of the vacant 10,954 -square-foot space in the center of the historic downtown as resource of data and key information to assist in capturing a new tenant. On May 9th, the DDA was notified that Urban Outfitters, Inc., a leading lifestyle specialty retail company, had signed at 306 Atlantic Avenue in Delray Beach, and the retailer will open by the end of the year. CBRE’s Roxanne Register represented the landlord, Eassa Properties, LLC and Elliott Kyle of The McDevitt Company represented the tenant.
The DDA was able to provide key information to Ms. Register and Eassa Properties such as pedestrian counts completed in 2013 along Atlantic Avenue as well as the Cluster Analysis and Retail Development Strategy Update, a 96-page patron profile completed by H. Blount Hunter, Retail & Real Estate Research, in 2004. Other data that was critical to this space selection was the 2008 Retail sales numbers received from the Department of Revenue for the DDA district which was a total of $190 Million. “As a keeper of the downtown data, we are proud to have been a part of this business development process,” expresses Marjorie Ferrer, Executive Director, DDA.
“Urban Outfitters recognized the potential of Atlantic Avenue as it evolves into one of South Florida’s fastest-growing pedestrian retail districts, and selected a prime location in an architecturally distinctive building that places them at the center of Delray Beach’s vibrant retail, restaurant and nightlife scene,” said Ms. Register.
Built in 1936, 306 Atlantic Avenue is a beautiful building with historic elements originally built by the current owner’s father, Alexander Simon. The owners, along with Urban Outfitters, will redevelop the facade while preserving some of the architectural features, and construct a completely new interior with an expansive interior staircase leading to the second-floor retail space.
“As we have learned from many Downtown experts, when a downtown has a national brand presence, the surrounding businesses revenue will increase an average of 12%,” said Marjorie Ferrer, “with that said, we are excited to welcome Urban Outfitters to Downtown Delray Beach.”
About the Downtown Development Authority:
For the past 43 years, the Downtown Development Authority has assisted in successfully branding Delray Beach as the Village by the Sea. The Delray Beach DDA was created by Resolution 9-71, which became law on March 22, 1971, as a dependent district of the City of Delray Beach.
“The DDA Mission is to enhance and stimulate balanced economic growth through position marketing activities that engage Downtown businesses, residents and visitors while creating a clean, safe, physical and experiential place to live, work and invest.”
The main areas of involvement in downtown include: Marketing and Promotions; Economic development programs; Place Making within the DDA boundaries. The DDA also works closely with merchants to develop seasonal retail awareness campaigns to generate traffic sales and has created a powerful website http://www.downtowndelraybeach.com and facebook site that attracts thousands of visits weekly.