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Intengo to Speak On Crowd Wisdom, Speeding Better Concepts to Market

Sandy McCray of Intengo and Scott Tang of SapientNitro will demonstrate how crowdsourced ideation and prediction markets can accelerate the innovation process.

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This is a great example of how crowdsourcing makes it possible to produce exceptional results on what many would consider an impossible timeline.

Denver, CO (PRWEB) June 03, 2014

Intengo™ will speak at MRA’s Insights & Strategies Conference on June 4th in Chicago, presenting a client case study on how to generate innovative ideas and screen concepts in a matter of days, in partnership with SapientNitro. The session, “Your Mom Was Wrong: Why You Should Follow a Fast Crowd,” will highlight how Intengo pushes the limits with the fastest methods – on-demand crowdsourced ideation and prediction markets – expanding beyond traditional research without compromising quality of insights.

Intengo has the only prediction market platform patented for concept testing, to tests ideas and screen concepts efficiently and affordably. It provides a true rank order of concepts to clearly identify the ones that will be most successful, avoiding flat-line results and over-stated purchase intent. Unlike traditional research methods, Intengo delivers in-depth concept screening/testing results in just a few days. Results include rich qualitative insights on why a concept will work or why it won’t, in addition to how even the best ideas can be improved.

Often a precursor to a prediction market, Intengo’s on-demand crowdsourced ideation generates and assesses the desirability of hundreds of ideas, allowing for the inclusion of existing (internal) ideas.

“We are excited to demonstrate the power of Intengo’s tools at MRA,” says Kyle Burnam, Intengo’s Idea Accelerator and co-inventor of the patented prediction market platform. “This is a great example of how crowdsourcing makes it possible to produce exceptional results on what many would consider an impossible timeline.”

Later this month, Intengo will compete in the Insight Innovation Exchange Competition, showcasing their crowdsourced ideation tools among six finalists. Their entry placed 4th out of 14 ideas during the peer-voting round, which concluded on May 19th.

Intengo is a new breed of strategic research firm that lives at the intersection of human understanding and go-to-market strategy, creating clarity for clients through the proven wisdom of crowds. With headquarters in Denver and offices in Atlanta, Intengo partners with forward-thinking businesses to fast track smarter ideas. For more information, visit Intengo Homepage.


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