Omelet Announces Launch Of New Strategic Advisory Unit: The Roost

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The Roost to Solve Complex Business Problems With Audience Insights

The Roost is a strategic advisory unit focused on helping businesses accelerate growth and innovation using audience-centric solutions.

Omelet (, an LA-based branding, marketing and entertainment company, announced today the launch of The Roost – a strategic advisory unit focused on helping businesses accelerate growth and innovation using audience-centric solutions.

Led by Chief Strategy Officer Sean McNamara, the new group will advise organizations of all shapes and sizes on how to identify and bridge the gap between the right product or service and the right audience. Every solution is developed with an eye towards delivering tangible, measurable results.

“We’re often approached by clients who are looking for strategic counsel on a range of business issues that fall further upstream in the R&D process and further afield from traditional marketing,” said McNamara. “The Roost can help firms at any stage start critical internal conversations.”

Most recently, The Roost has worked with Moët Hennessy USA and Microsoft. In April, the firm conducted a Millennial workshop for brand leaders across Moët Hennessy’s portfolio, to aid them in connecting with this “generation of skeptics.”

For Microsoft, The Roost developed a storytelling workshop for global high potentials from different business functions. The workshops, which spanned three continents, coached leaders on how to use storytelling to inspire action.

“The consulting business is undergoing a transformation, and there’s an opportunity for The Roost to play in the sweet spot between management consultancies and ad agencies by adding value beyond stripping costs out of the system, or solely focusing on marketing communications,” said Don Kurz, Omelet’s Chairman and CEO.

The Roost will operate as a distinct unit of Omelet. McNamara and his team of strategists, researchers, and analysts have collective experience that includes: business consulting, finance, business development, strategic planning, brand management, brand strategy, storytelling, supply chain management, analytics, audience segmentation, data visualization, CSR, and public relations.

About Omelet:
Omelet is an LA-based branding, marketing and entertainment company that creates integrated campaigns for some of the world’s largest brands, including AT&T, Coca-Cola, Microsoft, Moët & Chandon, and Whole Foods Market. The company also has divisions including Omelet Studio, Omelet To Go, and Omelet Brands to create original brand programming, live interactive experiences and original owned intellectual property.

About The Roost:
The Roost is a wholly owned division of Omelet with a focus on strategic advisory and consulting services. Using a combination of quantitative and qualitative problem-solving methodologies, The Roost is dedicated to accelerating growth for organizations of all shapes and sizes by focusing on the audience first.

Devin Desjarlais
Omelet PR Manager

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