Grand Rapids, MI (PRWEB) June 03, 2014
Cynthia Kay and Company (CK & CO) announced today that it has released Before You Get Started, the second session in its five-part Video 101 series. The video outlines critical information that must be defined before getting started on a video project including:
- Target audience
- How it will be viewed
- Call to action
- Approval process
CK & CO has also developed checklists and “Tips and Tricks” for the discovery phase of production. The checklists include the important questions one needs to answer about a project and what to ask a video production company. The checklists are intended to help organizations make decisions about a project and choose a partner. The “Tips and Tricks” share the common pitfalls to avoid during the video production process. The resources can be accessed on the company’s website at http://www.thinkck.com/video-101-session-2.
Video 101 is a series intended to provide insight into the video production process from start to finish. From what makes great video, to the process of pre-production, production, editing and beyond. The series is designed to educate and engage customers, potential customers and students.
The first video in the series is available on YouTube at: https://www.youtube.com/watch?v=4OYtR2T4_YM
About CK & CO:
CK & CO is a full-service media production and corporate communications consulting company. The company is a certified Women’s Business Enterprise and employs a full time staff. The company is located in Grand Rapids, Mich. and is the production company of choice for a number of global Fortune 100 companies, non-profit organizations and small businesses across the country. To learn more, visit: http://www.thinkck.com.