CK & CO Releases Video 101—Session 2: Before You Get Started

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Second Installment of the Five-part Series Provides Insight into the Discovery Phase of Video Production

Cynthia Kay and Company (CK & CO) announced today that it has released Before You Get Started, the second session in its five-part Video 101 series. The video outlines critical information that must be defined before getting started on a video project including:

  •     Target audience
  •     Purpose
  •     Goals
  •     How it will be viewed
  •     Budget
  •     Call to action
  •     Approval process

CK & CO has also developed checklists and “Tips and Tricks” for the discovery phase of production. The checklists include the important questions one needs to answer about a project and what to ask a video production company. The checklists are intended to help organizations make decisions about a project and choose a partner. The “Tips and Tricks” share the common pitfalls to avoid during the video production process. The resources can be accessed on the company’s website at

Video 101 is a series intended to provide insight into the video production process from start to finish. From what makes great video, to the process of pre-production, production, editing and beyond. The series is designed to educate and engage customers, potential customers and students.

The first video in the series is available on YouTube at:

About CK & CO:
CK & CO is a full-service media production and corporate communications consulting company. The company is a certified Women’s Business Enterprise and employs a full time staff. The company is located in Grand Rapids, Mich. and is the production company of choice for a number of global Fortune 100 companies, non-profit organizations and small businesses across the country. To learn more, visit:

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Michael Krampe
since: 10/2009
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