Joseph Nogucci’s Co-Founder Mario Lavorato to Speak at STORE 2014 Seminar with eBay Canada

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This event kicks off the new eBay integration with Joseph Nogucci set to debut in mid-June.

JN and eBay logos

The STORE conference kicks off the new eBay integration with Joseph Nogucci.

'STORE was the perfect opportunity to ignite our eBay partnership and talk about the importance of strategic partnerships and the necessity of omni-channel retail,' said Lavorato.

As a jump start to the new eBay Canada integration, Joseph Nogucci co-founder Mario Lavorato will be a featured panel speaker during a pop-up education session titled, “Creating Opportunity Together: eBay and Omni-Channel Retail,” at the 2014 STORE Retail 360 Conference June 3 at the Toronto Congress Centre.

Along with Andrea Stairs, Country Manager for eBay Canada, and Kevin Wolfley, Manager, Large Merchant Strategy for eBay Canada, Lavorato will discuss online integration, sales and omni-channel retail strategies in the global marketplace. "We are very excited to be working with Joseph Nogucci as they represent a new, socially engaged brand of fashion jewellery that we believe will be an exciting addition to eBay’s global marketplace,” said Wolfley.

STORE is the Retail Council of Canada’s two-day conference held annually in Toronto. “With an agenda and networking opportunities targeted to the unique needs of the dynamic retail industry in Canada, STORE was the perfect opportunity to ignite our eBay partnership and talk about the importance of strategic partnerships and the necessity of omni-channel retail,” said Lavorato.

Joseph Nogucci was featured as a 2013 Success Story by Facebook for their successful utilization of the social media site to drive traffic to their website, get products noticed, gauge product popularity and increase online sales.

A company with heart, brothers Mario and Luca Lavorato and the Joseph Nogucci Company have proudly raised funds for numerous social good causes they are personally connected to such as Cystic Fibrosis Canada, the It Gets Better™ Project and the Breast Cancer Foundation of Canada.

The brothers are the co-founders of Joseph Nogucci, a design firm based in Toronto, Canada. The company focuses its efforts on jewellery and specialty house wares, designing and retailing a plethora of beautiful bracelet collections and household accessories. The Joseph Nogucci Company also owns the rights to IRIS, a Murano Bead & Charm brand that focuses on lamp work glass designs and silver and crystal charms.

With more than 220,000 Facebook fans and a rapidly growing loyal fan base, Joseph Nogucci has become a household name in fashion jewellery and accessories.

For more information on STORE 2014, please visit

For the latest Joseph Nogucci pieces, please visit

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About Joseph Nogucci
Founded in 2011, Joseph Nogucci is a design firm based out of Toronto specializing in proprietary designed jewellery. The Nogucci Brand also owns the designs and exclusive rights to both the IRIS brand of beads and charms and Morfologi, a line of 3D printed archi-jewellery. The brand appeals to a young, up and coming demographic with a focus on trend setting design by a team of University of Toronto Architecture graduates. Joseph Nogucci, IRIS and Morfologi represent a design collective dedicated to offering quality, well designed products with an attention to detail, craftsmanship and customer care. Visit

About eBay
Founded in 1995 in San Jose, California, eBay Inc. connects millions of buyers and sellers globally on a daily basis through eBay, the world's largest online marketplace, and PayPal, which enables individuals and businesses to securely, easily, and quickly send and receive online payments. We also reach millions through specialized marketplaces such as StubHub, the world's largest ticket marketplace, and eBay Classifieds sites, which together have a presence in more than 1,000 cities around the world. eBay is visited by more than 8 million unique Canadian per month (comScore Media Metrix: November 2013).

For press inquiries, please contact Megan Vickell at 416.934.2028 or via email at mvickell(at)ebay(dot)ca.

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Colleen Giannone
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