Los Angeles, CA (PRWEB) June 03, 2014
The Paw Project, a nonprofit animal advocacy organization, has unveiled a dramatic 57 minute documentary, titled "The Paw Project," now available on Netflix. The film will educate the public about the harmful consequences of feline declawing. http://nflx.it/1kZg00f
"The Paw Project" chronicles the group's grassroots campaign to stop the practice of declawing and their legislative successes in California. Their billboard and bumper sticker campaign, "If You're for De-clawing Cats, Raise Your Hand," depicts a human hand with each finger severed at the last joint. The imagery provides a graphic and anatomically-correct representation of the declaw surgery performed on cats, as does their PSA, which can be viewed on YouTube. The Paw Project movie trailer can be viewed at http://www.pawprojectmovie.com/.
Banned or considered unethical in many countries worldwide, declaw surgery is commonly performed in the U.S. and Canada to prevent cats from scratching furniture. Since a cat's claw grows from within the last bone of its toe, declawing requires an amputation at the last "knuckle." Many pet owners believe that declawing is a normal, harmless procedure, when in fact it is a painful and unnecessary surgery that can result in long-term physical and behavioral problems.
As a result of the Paw Project’s efforts, the California cities of Los Angeles, San Francisco, Burbank, Santa Monica, Berkeley, Beverly Hills, Culver City and West Hollywood have passed legislation banning declawing of domestic cats. Nowhere else in North America has declawing been banned.
"Declawing is one of the most painful surgeries routinely performed by veterinarians, and it can result in serious physical and behavioral complications," said Jennifer Conrad, DVM, who founded the nonprofit Paw Project in 2000 to promote public awareness about the crippling effects of declawing, to rehabilitate declawed cats through reparative surgery, and to end the practice of declawing. "We hope that the video serves to illustrate the truth about declawing. Many people don't know what the surgery entails and this is a case where a picture is worth a thousand words," Conrad added.
For Conrad and the Paw Project team, Netflix is a dream come true. "Netflix is the ideal place for this documentary. This is a campaign of education and I believe that "The Paw Project" will make the world understand what declawing really is. Viewers who care about their animals will put pressure on American and Canadian vets to stop performing this inhumane surgery," said Jim Jensvold, the Paw Project assistant director.
For more information, please visit http://www.PawProject.org or contact Dr. Jennifer Conrad at 310-394-5877.
A Few Reviews of The Paw Project:
"The Paw Project is an eye-opening film that will be of interest to millions of cat owners... "
The Hollywood Reporter
"Robustly persuasive, with Conrad compellingly framing her crusade as a battle between a right-thinking vet and a deep-pocketed industry group that purportedly represents her."
The Los Angeles Times
The Village Voice
"A heartfelt documentary....Certainly will make any cat owner, and perhaps some fellow veterinarians, think twice about declawing."
The New York Times
"The Paw Project proves that film has the power to effect social change-to right wrongs even when our elected representatives fail to do so."
Scott Tallal, Executive Director, Malibu Film Society
"This film is an inspiring emotional ride that should be seen by every animal lover and anyone who has ever been aware of a wrong and wanted to right it."
Mark Thompson, Fox Television, Current TV, KFI Radio
"Skillfully weaves arguments and images...gives the political drama a cinematic flow."
"A love letter to cats"
"The Paw Project doesn't have gruesome, bloody imagery or try to horrify you or guilt trip you. It explains how declawing actually works, why many people are against it, and leaves you empowered knowing you can do something about it."
Danica Davidson, MTV