We’re seeing a huge demand for story-telling imagery and navigation that’s been heavily influenced by social media norms.
San Francisco, CA (PRWEB) June 11, 2014
In the last few years, users have completely changed how they interact with companies on the web. Next Step discovered that there are some trends companies simply can’t afford to ignore. Its newly launched site http://www.hellonextstep.com showcases 2014’s most impactful trends.
“The mobile revolution has changed everything,” said Shirin Oreizy, Next Step Founder and President. “Consumers expect a continuity of service across multiple devices. We’re also seeing a huge demand for story-telling imagery and navigation that’s been heavily influenced by social media norms.”
Next Step is a full-service digital design agency that helps startups, corporations and non-profits crystallize their messaging and improve their user experience. Next Step studies how people make decisions online and uses research-based insights to help influence consumers behavior online. These strategies allow Next Step to help clients achieve a variety of measurable goals, from capturing more qualified leads and higher online rankings to reducing customer support calls.
“We work with leading startups," said client Brian Helmick, Founder of Algentis, an HR & Payroll platform. “Next Step knew exactly what we needed to do to resonate with our core audience. After their strategic messaging and redesign, our qualified inbound traffic increased by 115%!”
Next Step also uses tactics that measurably improve the user experience. They created a user-friendly website and customer portal for Cal Water, a public utility company that caters to millions of users. The intuitive navigation and streamlined design helped customers of all backgrounds easily find the information they needed.
As consumers online behavior evolves, businesses must adapt their strategies. “It’s an exciting new era for insights on consumer behavior,” said Shirin Oreizy. “But not every business owner has the time- or the passion- to stay abreast of the latest findings. We created a whitepaper that outlines which trends they can’t afford to ignore in 2014.”
To read the white paper visit http://www.hellonextstep.com/bigreveal.
About Next Step
Next Step is an award-winning digital design agency with offices in San Francisco and San Jose. This agency goes beyond on-target messaging, distinctive branding and user-friendly interfaces. For over 10 years, they’ve implemented research-based design methodologies that measurably influence human behavior in their clients’ favor.