Forbes Consulting Group Named Finalist in the Market Research and Intelligence Association Excellence in Research Awards

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Company Recognized in “Best Multinational” Category for Pharmaceutical Industry Project

Forbes Consulting Group, the leading market research company that directly accesses the emotional brain to discover consumers’ deep emotional reactions, today announced that they were named a finalist in the Market Research and Intelligence Association (MRIA) Excellence in Research Awards in the “Best Multinational” category. The research project, conducted on behalf of one of the world’s largest pharmaceutical brands, spanned nine markets worldwide and will help the client create a cohesive launch strategy in those markets for a new over-the-counter medication.

Forbes Consulting Group utilized its proprietary applied neuroscience technique, MindSight®, to conduct the research. Because the technique employs images instead of words, it was an exceptional, cutting-edge method for collecting cross-cultural emotional data. Ultimately, the MindSight® results yielded compelling findings about the emotionality of the condition within each market that could not have been achieved with more direct questioning.

“Pharmaceutical marketers and physicians have a tremendous need to understand the emotions behind the myriad conditions and diseases they treat so that they can better communicate the benefits of new medications and treatments,” said Dr. David Forbes, president and CEO of the Forbes Consulting Group. “By collaborating with our client and integrating leading-edge methods, including MindSight®, we were able to uncover the true emotions of people suffering from certain digestive disorders across the globe and help inform our client’s launch strategy. We’re extremely proud to be recognized by the MRIA for this work.”

Winners of the MRIA Excellence in Research Awards will be announced at the association’s annual conference on June 10, 2014, in Saskatchewan.

About Forbes Consulting Group
Founded in 1985 and based in Lexington, Massachusetts, the Forbes Consulting Group is a strategic and innovative market research company providing clients with deeper levels of insight about emotions and motivations - and helping them gain strategic market advantage on the strength of this insight. In its 26-year history, Forbes Consulting Group has become a valued resource for Fortune 500 companies. For more information, including the opportunity to receive a demo of MindSight®, the company’s proprietary applied neuroscience technology that uncovers authentic emotional insight from consumers before the rational mind can edit responses, please contact sales(at)forbesconsulting(dot)com and follow the company on Facebook, Twitter, and LinkedIn.

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Rebecca Metz
Metz Communications
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